Shopping for hair care products is different from shopping for clothes, shoes, or cosmetics. It’s not about what looks good on you, it’s about what products are good for you and your hair. I’ve spent years curating a social media feed full of curly-haired influencers whose hair type and porosity are similar to mine and who regularly test products. No matter how much my feed changes, these content creators always trust one proven brand: Aveda. This plant-based, high-performance hair care brand has been a staple of wash day routines and daily styling for years. Oh, and did we mention the product is vegan?
Specialized in coils, curls and waves, Aveda’s Be Curly Advanced™ line is designed to breathe new life into your hair by anti-frizz, moisturizing, adding strength, shine and definition. My curls really needed all of the above, so of course this entire line now sits nicely on my bathroom counter. The be Curly Advanced™ collection consists of seven silicone-free formulas that cleanse, condition, prime, and style textured hair. What more could you ask for? Keep scrolling to find out why this line is my go-to if you’re embarking on a hair journey this year.
Aveda
Be Curly Advanced™ Curl Enhancer Cream
Summer in New York is no joke, so your hair is doing everything it can to survive the season. This silicone-free curl cream provides long-lasting frizz protection, higher hydration and definition, and natural shine in high humidity conditions.
Aveda
Be Curly Advanced™ Cowash
Frizz is my biggest enemy, especially during spring and summer when humidity is at an all-time high. I’m a busy editor, so sometimes I need to refresh my hair when I don’t have time to go through the whole wash day routine. This simultaneous wash is the perfect in-between wash solution to tame frizz, moisturize and make your hair shiny.
Aveda
Beakery Advanced™ Conditioner
If detangling is the longest (and most painful) part of your laundry routine, you need this nourishing conditioner. It instantly moisturizes your hair, making it super easy to detangle curls and coils.
Aveda
Be Curly Advanced™ Curl Perfecting Primer
Confession: I almost always don’t use primer when applying makeup, but I won’t make that mistake when it comes to hair. This curl-perfecting primer is important when preparing your curls for styling. Formulated with naturally derived UV filters that reduce frizz while detangling and sealing the cuticle to protect hair from the drying effects of the sun.
Aveda
B-Curly Advanced™ Shampoo
One of my biggest hair concerns is hair buildup, especially after wearing a slicked back bun for a few days. This creamy sulfate-free shampoo removes buildup and moisturizes your hair without stripping it.
Aveda
Beakerly Advanced™ Coil Definer Gel
Hair gel is something I use every day, so I’m very particular about it. Lately, I’ve been relying on this coil definer gel to lock in my curl shape with incredible definition and high shine, and to protect my hair from frizz even in humid climates.
Aveda
Be Curly Advanced™ Intensive Curl Perfecting Mask
Ask any hair stylist or curl doctor about the key to healthy curls, and they’re sure to mention hair masks. This intensive curl treatment smooths and conditions while taming frizz and adding gorgeous shine.
