Rihanna’s mantra when building her Fenty brand of beauty, fashion, accessories, and lingerie seems to be “work, work, work.” And this superstar isn’t finished creating his empire yet. Now, Rih is expanding its “Beauty for All” philosophy with the release of Fenty Hair, a restorative hair care product that includes shampoo, conditioner, hair masks, gels, and more.
In 2017, Rihanna changed the world of beauty by introducing her groundbreaking Fenty Beauty cosmetics line with 40 foundation shades (now 50). Fenty Beauty earned $100 million in its first month. And it’s clear Rih doesn’t intend to leave any coins unclaimed with his latest venture. The ANTI singer has undergone hundreds of hair changes during her career. It’s safe to say she knows a thing or two about the damage that can be caused by frequent tree changes. Still, she brought in a team of chemists, along with celebrity hairstylists Youssef and Ursula Stevens, who have been responsible for some of her most iconic styles over the years, to develop the Fenty Hair formula. “Hair has always been very personal to me. My hairstyle has been an indicator of my evolution and growth over the years,” Rihanna said in a press release. “It was important to me to create a product line that was easy to use regardless of hair type and type, repaired every step of the way, and continued to work with me.”
Each product in the Fenty Hair series contains Replenicore-5, a proprietary complex containing amino acids, hydrolyzed vegetable protein, and antioxidant-rich green tea. To complete the formula’s fortifying mix, the Bajan mogul also leans into Caribbean tradition, using a tropical formula favored by West Indies residents to moisturize and strengthen hair. We incorporated Barbados gooseberry, which is an oxidant. There’s also an upcycled extract from jackfruit, a tropical produce rich in potassium, magnesium, and calcium, which nourishes your hair and prevents dryness and breakage. These ingredients help repair, strengthen, moisturize, smooth, and protect your hair.
The nine-piece product range consists of a shampoo, two conditioners, a repair treatment, four stylers for curl, straight, slick and protect styles, and an edge brush. A warm, sensual floral scent with notes of amber, lemon, sparkling yuzu, lily, freesia and coconut with a rich, lush feel. (Rihanna, who launched her first Fenty fragrance in 2021, wrote in a recent IG post, “Everyone will tell you you smell great and ask what you’re wearing. With Fenty hair… Please let me know,” he wrote in a recent IG post.
Now, here’s an overview of the product. Although Fenty Hair is promoted as a comprehensive hair care brand, not all products in the lineup are suitable for all hair types and styles. Our ‘flexible’ range means that no matter your hair type or texture, and whether your hair is straight, curly or in a protective style, you’ll find something to suit you in our collection. . That said, Rich One Moisture Repair Shampoo is sure to be a favorite for everyone. Moisturizing cleanser creates rich, moisturizing lather without stripping hair. But it’s light enough that it doesn’t weigh down fine textures.
Rich One Moisture Repair Conditioner is perfect for those with fine to medium hair. It’s light enough that it doesn’t make your hair look greasy or sloppy. For those with thicker or very fine-textured hair that needs extra moisture, we recommend Richer One Moisture Repair Deep Conditioner. The plush conditioner melts into dehydrated hair to provide intense moisture and provides excellent glide to easily detangle.
Similarly, how you use Comeback Kid Instant Damage Repair Treatment will depend on your mane’s needs. If your hair needs some care, for example if you have severe split ends or straw-like texture from recent bleaching, soak it into your hair from root to tip after cleansing and don’t wash it out. No need to wash it off. This product can also be used as a means of protection before weaving installation or intricate braiding. On the other hand, if your hair is minimally damaged, apply it generously to your hair and wash it off after 5 minutes.
For those who prefer natural waves, curls, or coiled hair, Homecurl Curl Defining Cream is a must-have. Your hair will be less frizzy and will be much softer and more bouncy. While still damp, scrape out corkscrews, crimps, and sinuous scallops to define texture.
If a sleek snatch pony or updo is on your agenda, a jelly-type strong hold gel is your styling agent of choice. Also, to smooth and secure edges, use Control Type Hair Thickening Edge Control Gel to keep edges trim while minimizing thinning along the hairline . The Sidestick 3-in-1 edge tool is perfect for taming flyaways and creating endless swoops and swirls on baby hair.
If your hair needs hot tools or a blow dryer, the Protective 5-in-1 Protectant Styler works beautifully. A smooth, moisturizing cream that repairs split ends while protecting hair from frizz and heat damage up to 450 degrees.
