Popular Products: Hair Form: Curl Defining Mousse defines curls without weighing them down or making them crunchy. Keratin fibers increase moisture resistance and glycerin keeps the stand moist.
Secred
Secred
Secred Moisturizing Deep Conditioner
Many people forget that long before Beyoncé dazzled audiences around the world, the preteen was once having her hair swept at her mother’s salon in Houston. With the help of her mother (whom she calls Mama Tina), Beyoncé capitalized on her love for hair care in 2024 by launching Secred. The line includes deep conditioning masks, clarifying shampoos, and a fermented rice protein treatment that the Allure team has made waves with its innovative packaging. The rice protein powder comes with a shaker bottle to mix the treatment with water and apply directly to your hair. .
Star product: “The Moisturizing Deep Conditioner is the product I would recommend to all my friends who want to try Secred,” says Allure’s Editor-in-Chief Jessica Cruel. It has a luxurious consistency and is durable enough to moisturize thick coils and curls.
carls dynasty
carls dynasty
Carl’s Dynasty Cocoa Mint Moisture Rich Shampoo
Nikki Nougais started Carl’s Dynasty in her kitchen in 2014 with a mixture of oils called Organic Oil Blend. Since then, she has expanded her brand’s offerings to include a full range of natural hair products that can take you through every step of your hair wash day routine.
Star product: We love the hydrating Cocoa Mint Moisture Rich Shampoo, which is sulfate-free and comes with a nozzle cap for targeted application to the scalp.
beauty of pattern
beauty of pattern
pattern beauty scalp serum
Tracee Ellis Ross has always been known for her voluminous curls, so it made a lot of sense for her to launch her hair care line, Pattern Beauty, in 2019. “I dreamed of doing this all through high school,” Ross previously told Allure. The first Pattern Beauty Drops included a shampoo, three conditioners (medium, heavy, and intense), two hair oil serums, a brush, a clip, and a microfiber towel. Ross has added items like Afropicks, scalp serums, and the brand’s latest product, a curl-inspired blow dryer.
Star product: Pattern Beauty Scalp Serum is like cold water to your scalp. The nozzle tip makes it easy to apply a thin gel, especially if you are wearing a protective style. Peppermint and rosemary oil provide a calming, light botanical scent.
Alafia
Alafia
Alaffia Beautiful Curl Enhance Leave-in Conditioner
In 2003, Olowo-n’djo Tchala founded Alaffia to offer hair, skin and body products with a common key ingredient: shea butter. The brand sources this ingredient through a cooperative in the West African country of Togo. Its Beautiful Curls collection is created specifically for type 4 curls and features 10 products including shampoos, leave-in conditioners, and curl-defining gels.
