Issa Rae and Hannah Diop’s brand, Sienna Naturals, has been creating clean, natural hair care products since 2012. Products from this label are aimed at all hair types, but are especially formulated with textured hair in mind.
Diop, who is Ray’s sister-in-law, says the inspiration for Sienna Naturals came from her own upbringing. She grew up in a family that valued wellness and favored natural products, but found it difficult to find items that met her ingredient standards and suited her curl pattern. She wasn’t alone.
“Most of the world’s hair is textured, so it’s time to start designing with texture in mind, so we can create something newer and better.” says Diop.
With Diop’s designs now more available than ever, fewer shoppers will now face the same hair care dilemma that Diop had as a child. As of July 16th, Sienna Naturals is officially available for purchase online at Sephora.
Hannah Diop and Issa Rae founded Sienna Naturals to support women on their textured hair care journey, but they’re not here to be heavy-handed with the process.
(Image credit: Sienna Naturals)
Sienna Naturals Hydrating Happy Shampoo
Sienna Naturals Dew Magic Hydrating Anti-Frizz Leave-in Conditioner
Hitting Sephora’s (virtual) shelves is a bucket list moment and legitimacy booster for any beauty brand. After all, Sephora is the largest beauty retailer in the United States. In fact, Diop and Ray say they achieved this milestone years ago with their vegan shampoos, oils, and hair masks.
“The other day I was scrolling through my phone and I came across a text message between me and Issa that was screenshotted in 2018. In it, she said, ‘I’m going to take this to Sephora.’ I was like, ‘Let’s go,'” Diop says.
Reach isn’t everything. Sienna Naturals was previously selected for Sephora’s Accelerate Brand Incubator, a program that invests in BIPOC-owned and founded beauty brands. This means that the early support made a difference. “Sephora also has a track record of championing female-founded brands at an early stage and growing them into global, iconic brands,” Diop explains. “They really operate differently than a lot of other retailers in that respect, and that’s their secret sauce.”
As the retailer expands nationally, the co-founders of Sienna Naturals hope to educate more shoppers about natural hair care while filling their carts. Masu. Ray, in particular, wants to avoid making the journey superficial.
“I think in a way we, especially in the marketing field, gloss over the fact that taking care of our hair can be difficult. For me, the real journey was a perfect reflection of that,” she said. says. Please take a look. It’s about the time she had to cut off all her hair and have it redone “after doing a lot of experimentation and damaging my hair.” By testing her brand’s products, Ray was able to “literally go back to the roots of her hair.”
Sienna Naturals products are created with curly and textured hair in mind, but are highly rated by customers of all hair types.
(Image credit: Sienna Naturals)
Sienna Naturals Lock & Seal Hair Oil Split End Treatment
Sienna Naturals Curl Strengthening Dream Curl Hair Mousse
Sienna Naturals is now on shelves at major retailers, and Ray says, “We want to be at the beginning of people’s journey to be conscious of what they’re putting in their hair and take care of it.” says. “While we recognize that it is certainly difficult, we want to be a part of the positive aspects of their journey.”
Sienna Naturals’ 11 SKUS at Sephora includes traditional hair products like shampoo and conditioner, as well as targeted triages like anti-frizz curl elixirs, scalp oils, and split end treatments. Each has been vigorously tested and researched. “We’re not just looking to create products that are safe for your hair, scalp, skin and body, because of course everything you put in your hair goes into your body. We’re also looking for ingredients that are better for the planet. ” says Diop.
It will suit your hair texture so well that it will feel like a product that is an expression of who you are. Shop more of the brand’s clean, curl-friendly products available at Sephora now.
Shop more Sienna Naturals Editor’s Picks at Sephora
Sienna Naturals Daily Elixir Scalp Treatment Oil
Sienna Naturals Plant Power Damage Repair Strengthening Hair Mask
Sienna Naturals Curl Strengthening Dream Hair Curl Cream
Sienna Naturals Curl Elixir Anti-Frizz Leave-in Conditioning Spray
