Genetics, stress, diet, hormones, postpartum, aging, medications, and styling are all proven causes of hair loss and thinning. While some of these factors are out of our control, researchers and brands are vigorously testing solutions to not only address preventable hair loss, but perhaps even reverse it. Innovating. The latest (and most exciting) innovation to land on our desk is not only a solution to hair loss, but one that utilizes Ayurvedic remedies and vegan ingredients to create a high-performance formula .
What is Invati Ultra Advanced Collection?
Launching today, Aveda’s Invati Ultra Advanced Collection is a fusion of ancient Ayurvedic traditions and modern science. The multi-step collection includes five products: an exfoliating shampoo, a thickening conditioner, a revitalizing scalp serum, a fortifying leave-in treatment, and a thickening foam. These first four products all contain Aveda’s new super-powerful Hair Follicle Vitality Complex. It took years of research to perfect, screening thousands of botanical active ingredients to find three powerful, hair-enhancing ingredients: Ginger, Getusou, and Eclipta prostrata (also known as “”) Ayur. “King of Hair” in the Vedic tradition).
Designed to be a solution for both women and men with all types of hair thinning, our vegan collection aims to improve hair loss and density. The brand claims that the first four steps are proven to reduce hair loss by 77%, and when used in conjunction with the final step of Thickening Foam, hair instantly feels thicker, resulting in fuller, fuller tresses. is now available. In addition to immediate results, it protects hair follicles from oxidative stress, supporting and maintaining visibly healthy hair over time.
However, Aveda’s scientific community of biologists, pharmacologists, and analytical chemists was not alone in creating this collection. The brand has been collaborating with the University of Bradford in the UK for over nine years on ground-breaking research that will lead to “expanding our understanding of hair loss”.
Is Invati Ultra Advanced Collection right for you?
“This product is aimed not only at people who suffer from hair loss or hair loss, those who have already experienced hair loss or thinning, but also those who want to prevent future hair loss,” said Kristin Hall, vice president of research and development at Aveda. ” he says. What sets this new advancement apart from similar brand launches is not only its years of research and plant-based formulations, but also its preventative stance. Just as we now think of everyday skin care products like retinol and sunscreen as preventive, the new Invati Ultra Advanced Collection can also be seen as another preventive beauty routine. says Hall. “Anyone can start using Invati Ultra Advanced products to help support hair and scalp health, improve hair health and prevent future hair loss,” she says.
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What makes this collection better than others?
Each ingredient in Folicle Vitality Complex is carefully selected. Eclipta prostrata is used in Ayurvedic medicine to combat hair thinning and aging, and there are many studies to support its results, Hall explains. Ginger has antioxidant properties and supports healthy hair. And Algae root contains large amounts of galangin, a molecule that is beneficial in protecting the chains.
What is the system?
Step 1: Exfoliate
Choose from two formulas, Light or Rich, and enjoy a different and more exciting cleansing experience with delicate exfoliation.
Aveda Invati Ultra Advanced™ Exfoliating Shampoo – Light
Credit: Robert August Olding
Invati Ultra Advanced Exfoliating Shampoo: Light
Wintergreen-derived salicylic acid gently exfoliates and purifies hair follicles, while babassu-derived cleansers gently cleanse and instantly remove dirt and product buildup. A blend of Ayurvedic herbs revitalizes the scalp, while a micellar cleansing system provides further purification. This formula is perfect for fine to medium hair textures that are thinning.
Invati Ultra Advanced™ Exfoliating Shampoo – Rich
Now 64% off
Credit: Robert August Olding
Invati Ultra Advanced Exfoliating Shampoo: Rich
This rich shampoo contains salicylic acid, also derived from wintergreen, cleansers derived from babassu, and Ayurvedic herbs to revitalize the scalp. However, this formula contains 50% more conditioning ingredients to nourish medium to thick and thinning hair types.
Step 2: Add thickness
Conditions and nourishes delicate hair while plumping up thick hair from root to tip. Similar to exfoliating formulas, you can choose between light or rich treatments.
Invati Ultra Advanced™ Thickening Conditioner – Light
Now 70% off
Credit: Robert August Olding
Invati Ultra Advanced Thickening Conditioner: Light
This lightweight conditioner detangles and strengthens fine to medium-thick, brittle, thinning hair.
Invati Ultra Advanced™ Thickening Conditioner – Rich
Now 70% off
Credit: Robert August Olding
Invati Ultra Advanced Thickening Conditioner: Rich
This rich conditioner detangles and strengthens hair while deeply nourishing hair with 50% more emollient-rich conditioning agents, making it perfect for thick hair types.
Step 3: Activate
This is where Aveda really begins to put its deep knowledge of hair care to use. Invati Ultra Advanced Revitalizing Scalp Serum instantly thickens and revitalizes the scalp (courtesy of Follicle Vitality Complex). It also creates a healthy hair follicle environment to support healthy hair. This formula also contains Japanese knotweed (resveratrol), which penetrates and supports your hair’s natural keratin.
Aveda Invati Ultra Advanced™ Revitalizing Scalp Serum
Credit: Robert August Olding
Step 4: Strengthen
Invati Ultra Advanced Fortifying Leave-In Treatment detangles, smoothes, reduces breakage and stabilizes thinning hair fibers. The finishing product contains a protective botanical oil blend that strengthens thinning hair fibers from root to tip. Furthermore, it prevents hair loss due to hair breakage caused by brushing. The vegan lactic acid in the formula resurfaces and seals the hair cuticle for a smooth, shiny finish. You can apply and style your hair without worrying about heat damage, as this formula strengthens and protects your hair from heat damage up to 450 degrees and provides 24-hour frizz control.
Aveda Invati Ultra Advanced™ Fortifying Leave-in Treatment
Now 81% off
Credit: Robert August Olding
Step 5: Styling
People who are suffering from hair loss or thinning hair will see noticeable results by thickening the lather. While many leave your hair greasy and with an unusual texture, Invati Ultra Advanced Thickening Foam provides supple hold and shine all day long. The foam containing amla and rice protein instantly increases the diameter of your hair, giving it a fluffy and voluminous feel from root to tip. Bonus: Prevents frizz while providing touchable hold.
Aveda Invati Ultra Advanced™ Thickened Foam
Credit: Robert August Olding
verdict
Consistency is not only important, but necessary to get results in any hair removal routine. Aveda says the multi-step system must be used continuously for at least eight weeks for maximum effectiveness. In addition, brand research and impressive clinical data have been obtained from research on the collection used as a complete system. “For best results, we recommend that guests use the Invati Ultra Advanced System as intended as a four-step system, and then use Thickening Foam for an additional thickening effect.” Hall adds. However, if you only need to use one or two products from this line, the brand recommends using Invati Ultra Advanced Revitalizing Scalp Serum and Invati Ultra Advanced Fortifying Leave-Intreatment. The collection also includes bottles and tubes made from at least 90% post-consumer recycled plastic. With thicker, healthier hair and sustainable ingredients, this new launch is a must-try.
The Invati Ultra Advanced Collection will be available starting July 31st at Aveda stores, participating salons, specialty stores, and online at aveda.com.
