She’s blowing up the hair industry.
Blake Lively announced in a new Instagram post Wednesday that she’s launching her hair care line, Blake Brown Beauty, on August 4th, and revealed the surprising secret behind her amazing hair and what’s behind it. She spoke to Vogue about what makes her beauty brand stand out.
Not only did the 36-year-old Gossip Girl alum reveal that she doesn’t use conditioner, she also said that no one in Hollywood does.
Blake Lively announced her new hair care brand, Blake Brown Beauty, in an Instagram post on Wednesday. Blake Brown “As someone who loves design, I wanted it to look ✨stunning✨ on a shelf. It’s a precious space in your home, so it should be beautiful,” Lively wrote on Instagram Wednesday. I shared it in a post. Blake Brown shared various photos of her hair in her announcement reel on Wednesday. Blake Brown “Gossip Girl” actress Blake Brown said in an interview with Vogue on Wednesday that no one in Hollywood uses conditioner. blake brown
“I don’t know anyone in my industry who uses conditioner,” Lively (real name Blake Ellender Brown) told the magazine.
The Betty Buzz founder goes on to explain that anyone can achieve her shiny, bouncy hair with just a few product changes, and that her product line will include special shampoos and hair masks. did.
“It’s not that people in the entertainment industry are blessed with better hair,” she says. “We use a different hair system than the process advertised to the mass market.”
Instead of using a traditional conditioner after shampooing, Blake Brown Beauty users apply a hair mask after washing and swap their moisturizing system for the Enhancing Duo in their next shower.
Lively posed with the sleek product in Wednesday’s launch reel. Blake Brown “7 years in the making and now my secret is yours…Happy birthday @blakebrownbeauty 🥳🎁,” Lively captioned the photo on the brand’s new Instagram account. blake brown
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“People think of hair masks as special products or one-time treatments,” Lively told Vogue. “But I use it every time, just like I use conditioner.”
These products will be available exclusively at Target on August 4th and on the Blake Brown Beauty website on August 5th.
The “Deadpool & Wolverine” star told Vogue that after her first acting job, her hair was “severely damaged and destroyed” after her stylist told her that “the process might save it.” told.
Her brand, announced Wednesday with this promotional photo, will be sold exclusively at Target and the Blake Brown Beauty website. blake brown
“When you give your hair strength, you give it foundation, structure and stability,” said the mother of four. “But if you only give it strength, it will become brittle and hard.”
The actress says that hair “also needs moisture and elasticity. But if you overdo it, it will break down.”
Her regimen includes using the same brand’s Fundamental Strengthening Shampoo ($19) and Fundamental Strengthening Mask ($20), followed by Blake Brown Beauty’s Fundamental Nourishing Shampoo ($19) during her next wash, followed by Fundamental Includes using the Nourishing Mask ($20).
Lively follows in the footsteps of Beyoncé, who launched her first hair care line, Secred, earlier this year.
Lively unveiled the brand’s logo on her Instagram Reels on Wednesday. blake brown
As for the reason behind the brand, Lively said in a post on her Instagram that she had hair care products that worked, but that they were “more affordable and have the same performance as salon and red carpet products.” I wanted something,” he wrote.
Her shampoos and masks feature clean ingredients as well as “smells that you would actually buy in a luxury perfume.”
Please bear with me while I plan the target execution.
