You will notice that there is no traditional conditioner in this line. That’s because Lively hasn’t used conditioner in years. In her early days on Gossip Girl, she noticed that hairstylists and colorists only used masks after shampooing her hair. “They were like, ‘Oh, no, we don’t use conditioner.'” She hasn’t used conditioner since then either.
But Give Back Beauty, the company Lively partnered with on the line, didn’t like the idea of skipping the conditioner category entirely. “They said, ‘We have to offer conditioner, because if people don’t know we have conditioner, it will go to other people who have conditioner, and we might not be able to sell shampoo. ’,” she recalls. “I said, ‘I know, but I feel like that’s disingenuous because I’m wearing a mask,’ every wash. I don’t want to provide conditioner just for the sake of providing conditioner,” she said. Be willing to lose a sale.
But here’s where it gets interesting. “From a formulation standpoint,[conditioners and masks]are no different,” explains cosmetic chemist Perry Romanowski. “They do the same thing. They coat the hair and some of the ingredients may penetrate the fibers a little bit, but[masks]are just thickened versions of regular conditioners. ” Cosmetic chemist Trefor Evans says that the effectiveness of a conditioning treatment, whether bottled, tubed or bottled, “depends on how much product you apply to your hair and how long you apply it to your hair.” It depends,” he added. Timing is everything when it comes to hair care. “Honestly, you can also skip the mask entirely and leave your regular conditioner on for an extra couple of minutes,” says Evans.
blake brown
Wild Nectar Santal Fundraising Mask
blake brown
Sandalwood vanilla basic strengthening mask
blake brown
Milky Sandalwood Rich Reset Pre-Shampoo Mask
We asked Romanowski to blindly compare the Blake Brown Nourishing Mask and Kérastase Nutritive Maskintense Formula. According to him, “The main difference between these products is that Product A (Kerastase) contains silicones such as amodimethicone or aminopropyl dimethicone. Product B (Blake Brown) does not contain silicones. Because it doesn’t, you wouldn’t expect it to be as effective at important conditioning properties like detangling, increasing shine, and enhancing smoothness.”
Lively says she wants her line to be vegan while also being clean, which is why the formula doesn’t contain certain ingredients like silicones or sulfates. (As you know, the term “clean” has many definitions in the beauty field. Blake Brown’s products meet Target, Sephora, and Ulta’s clean standards.) The second ingredient in both shampoos is a sulfonate: “This molecule works the same way as a sulfate. It’s technically called a sulfonate because it has one bond different.”
blake brown
Wild Nectar Santal Fundraising Shampoo
blake brown
Sandalwood Vanilla Fundamental Strengthening Shampoo
He continued, “‘Consumers say they don’t want sulfates, so we’re not giving them sulfates. Consumers aren’t giving them sulfates. But in any case, shampoo Products such as require cleaning agents such as sulfates and sulfonates. “Without these molecules, your hair won’t get clean,” says Evans.
