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Spotted: Blake Lively’s new brand on Target shelves.
The “Gossip Girl” star became the latest celebrity to enter the beauty field on Monday, with the Blake Brown hair care line launching exclusively at affordable retailers.
The just-launched product was seven years in the making, inspired by hair care hacks she learned on set over the years (hint: you won’t see conditioner in her shower). yeah).
“I don’t know anyone in my industry who uses conditioner,” she told Vogue. “It’s not that people in the entertainment industry are blessed with better hair; we use a different hair system than the processes advertised to the mass market.”
Blake Lively has launched a hair care brand inspired by her red carpet hair hacks. blake brown blake brown blake brown
Instead, Lively recommends purchasing two sets of shampoo and hair masks to replace each shower. The Fundamental Nourishing Shampoo ($19) and Fundamental Nourishing Mask ($20) are hydrating, while the Fundamental Strengthening Shampoo ($19) and Fundamental Strengthening Mask ($20) are hydrating. Adds strength.
“People think of hair masks like special products or one-time treatments, but I use them every time, just like I use conditioner,” she told the magazine.
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Her 8-product lineup also includes Rich Reset Pre-Shampoo Mask ($25), Dry Shampoo ($20), Glam Mousse ($19), and All-in-One Wonder Leave-in Potion ($19), the latter designed to has been. Prevents frizz and tangles between washes.
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The star teased the launch on Instagram last week, writing, “I wanted something more affordable and the same as my salon and red carpet performances…but it turns out the best quality can also be the most expensive. Who knows? “Was it true??” he wrote.
The star shared a photo of the line on Instagram last week. blake brown
It’s certainly been a busy summer for the Betty Buzz founder. She is currently in the middle of a floral fashion-filled press tour for her new movie, “It Ends With Us.”
Now, with the launch of Blake Brown, another of her projects is blossoming.
Why you can trust Style Shopping from Page Six
This article was written by Hannah Southwick, commerce writer/reporter for Page Six Style. Hannah spies the really affordable styles worn by celebrities, tests Hollywood’s hottest brands, and finds the beauty products that keep stars red carpet ready. She consults stylists and industry experts (including celebrities themselves) for first-hand product recommendations, trend predictions, and more. In addition to writing for Page Six since 2020, her work has also been featured in USA Today and Parade.
