The ‘It Ends With Us’ drama isn’t ending anytime soon.
Amid the recent controversy surrounding the romantic drama, star and producer Blake Lively appears to be promoting her personal brand behind the scenes, including her newly launched hair care line, Blake Brown. has been criticized as such. However, a source told Entertainment Weekly that Blake Brown’s release was never intended to coincide with the premiere of It Ends With Us.
It Ends with Us was originally scheduled to premiere on Valentine’s Day, which would have given a lot of time between this and Blake Brown’s release. However, the film was postponed to June and then to August, just days before Lively’s scheduled hair care debut.
blake lively.
Gareth Cattermole/Getty
This hair care chapter in the ongoing It Ends With Us series was inspired by a New York Times article that chronicled the “many ways” that “It Ends With Us is a brand-building exercise for Lively.” Ta.
The actress launched Blake Brown on Instagram while on tour for It Ends With Us Press, including a photo of herself adorned with flowers with the name “Betty Blooms” written on it. It also included a background scene (a tie-in to her character’s job as a florist in the film). ” pop-up store Lively has opened in New York, featuring “fresh flowers and soda” courtesy of her beverage brands Betty Buzz and Betty Booze.
The newspaper also reported that a “promotional email” was sent out explaining “how to make ‘It Ends with Us’-style cocktails using Betty Buzz.” One recipe’s ingredient list included Aviation Gin, a brand owned by Lively’s husband, Ryan Reynolds.
It’s nothing new for stars to promote their side hustles through their film projects and vice versa. There are two reasons why Lively’s business has attracted harsh criticism. One is that some feel the solemn message at the heart of It Ends With Us contrasts too much with Lively’s seemingly reversed treatment in the press, and that Lively’s current This is because an ongoing “feud” is suspected. And her director and co-star Justin Baldoni keeps a magnifying glass on everything they do.
Want more movie news? Sign up for Entertainment Weekly’s free newsletter to get the latest trailers, celebrity interviews, movie reviews, and more.
Various on-set leaks, unconfirmed gossip, and signs of a rift between Baldoni and at least Lively and author Colleen Huber (Baldoni and Lively/Hoover have never spoken to the press together) ) has reached such a high pitch that Baldoni recently hired a crisis management team.
Part of the rift may be due to creative differences, given reports that two competing cuts of the film were produced, one supported by Baldoni and the other by Lively. Each of these cuts were reportedly shown to different audiences, but EW has learned that the version of the film that was released was not a specific cut, but the final cut that all parties agreed to.
Baldoni made significant changes to the story from novel to film, which Lively and Hoover reportedly disliked. Baldoni attempted to introduce more subjectivity, or suspicion, into Lively’s character Lily’s experience of abuse at the hands of Baldoni’s Lyle. Director Baldoni intended the film not to be a concise collection of facts about one woman’s struggle to break the cycle of domestic violence, but rather a collection of “memories with an unreliable narrator who shows us what she went through. “I wanted people to feel like,” he told EW. .
While Lively has been tight-lipped about the topic of her co-stars and director at the It Ends with Us press tour, Baldoni praised her co-stars in EW, saying, “Blake was involved in every aspect of the movie. “She was involved in everything.” And she’s a creative force and a great collaborator. ”
However, whatever happened between Baldoni and Lively, the film remained unaffected and grossed far more than expected in its first week at the box office, grossing over $100 million.
