Since the premiere of the movie It Ends With Us, Blake Lively has been promoting her brands Betty Booze and Betty Buzz. She has also been criticized for launching a hair care brand, Blake Brown, at the same time as promoting the movie.
Blake Lively and Ryan Reynolds at the New York premiere of ‘It Ends With Us’ (Photo: X)
Fans are even calling it a strategic marketing move on her part to promote both the movie and her new brand. But as Entertainment Weekly reported, the launch of Lively’s hair care brand was never meant to coincide with the premiere of It Ends With Us.
How did the actress benefit from the film’s premiere?
The film’s premiere was originally scheduled for Valentine’s Day. However, the date was moved to June and then postponed to August, colliding with Blake’s pre-planned brand launch debut. Unfortunately, this delay failed to create a gap between the two events, making it appear as if the launch and premiere were intentionally set to release together.
Rumors are circulating around town that Lively is also promoting her own beverage brands, “Betty Buzz” and “Betty Booze.” During the press tour for It Ends With Us, the actress posted a photo from the company’s floral-themed party. The caption tagged the two beverage brands and read, “I love bottles like little vases!” Thanks to the teams @bettybuzz and @bettybooze. ” A photo in the same post depicts a flower shop (a nod to her role in the movie), and the store is named “Betty Blooms”, again after her beverage brand.
Also read | ‘It Ends With Us’ press tour drama commentary: Blake Lively and Justin Baldoni’s feud and marketing backlash
The New York Times reported that a “promotional email” was sent out about “how to make cocktails inspired by ‘It Ends with Us’ using Betty Buzz.” Aviation Gin, a brand owned by Blake’s husband Ryan Reynolds, is also listed as one of the ingredients. Indeed, now is the best time for promotions in the actress’ calendar.
ALSO READ | Ben Affleck enjoys ‘small’ birthday party with kids: ‘It’s just…’
Blake Brown Review: What are people saying about her products?
Target employees recently warned customers not to buy Blake Brown hair care products. TikTok user Kate Perry (@girlboss997) revealed: Just so you know, the cool teenager who works at the customer service desk at Target told me that everyone is returning Blake Brown hair care. ” The video currently has 1.5 million views and the word seems to be spreading everywhere. Perry went on to add, “She said shit wasn’t worth $20.”
In another comment, a TikTok user highlighted: However, reviews for this product seem to be positive, and opinions may vary based on personal choice. In fact, in a follow-up video in which Perry went to check out the brand’s items for herself, most of the products were sold out.
Although Page Six complained about the product’s packaging, most people praised it. Page Six reports: “Overall, we were pleased with the performance of Blake Brown’s first product, especially the scent. We especially liked the shampoo’s fragrant lather and the rich, deeply moisturizing mask.”
