Elsewhere, scalp care products formulated to address specific hair types are growing, especially for Afro-textured hair. Since 2020, hair care brands such as This Hair of Mine, The Steam Bar, Bread Beauty Supply, 4C Only, Crown Affair, Rebundle, and Uzima have been providing treatment for conditions commonly seen in brown and black consumers, including: , has been offering scalp solutions like targeted skin care. Studies have shown traction alopecia, hair thinning, and severe dehydration.
A new focus on chain health
Scalp care has dominated discussions about hair in recent years, but hair health is once again in the spotlight. Molecular hair products continue to flood the market as a solution to combat not only hair loss, but thinning, damage, and breakage. “Molecular (or cellular) treatments and products aim to control hair performance and rebuild damage,” says Ricardo Villa Nova, a trichologist based at Harrods Wellness Clinic. I say. “We are entering a new era in hair care, with solutions that support hair regeneration and preservation.”
Beyoncé’s hair care brands Cécred, Dyson, Turkish brand SickScience and Parisian hair care company Flora Lab Paris join K18, Epres, Philip Kingsley, Augustinus Bader, L’Oréal and others in a range of products that promise to improve hair health is one of the companies that launched in 2024.
Act + Acre’s Stem Cell System series is formulated to address menopausal hair loss. The line has remained the brand’s number one SKU since its launch in 2022, selling out more than six times and generating a waiting list of more than 20,000 people each time it’s restocked, the company said. “Hair strand health and integrity is a critical area of scalp care and one of the most underserved areas in a hair care industry poised for growth,” said Act + Acre’s Reavey. says.
“Treatment of hair at a molecular level will become even more popular as hair care consumers seek more skin care solutions to hair and scalp problems,” she added.
fight against environmental destruction
Consumers are becoming increasingly aware of the damage that UV rays and environmental pollution can cause to their skin, scalp, and hair.
