Written by Nahra Abdulrahman
September 9, 2024
Monique Rodriguez asserted that even though the company was sold to Procter & Gamble in 2023, the product formulation has not changed.
The founder of Mielle Organics is speaking out against claims that her products cause hair loss.
Monique Rodriguez took to social media to address the viral backlash against her hair care products. In the video, Rodriguez asserted that the formula remains unchanged, despite being sold to Procter & Gamble in 2023. The Shade Room reshared footage of her remarks.
“From the beginning, authenticity and transparency have been core to my work,” the CEO said. “Over the years, we have had the privilege of serving millions of customers who have experienced great results using our products… So when I made the decision to partner with P&G, it was Miel Driven by my vision to take the brand to new heights and become a global beauty.” That vision remains as powerful today. ”
She also emphasized that she remains at the helm of Mierre’s operations, hoping to ease the fears of wary customers about the once-beloved brand.
“So I want to be clear that as CEO, my involvement with Miel is a personal choice,” Rodriguez said. “I remain deeply committed and actively involved in every aspect of the brand…I poured my heart into every detail because this is my passion. Our products are made with healthy ingredients. When in doubt, we encourage you to check our labels for any changes to our formulations from 2019 to 2024. You can see that there isn’t.
The reaction comes after beauty expert and influencer Danesha Monek claimed that the brand’s rosemary and mint hair strengthening oil caused hair loss. Another influencer filmed her reaction to the viral criticism, claiming that Miel had changed the ingredients due to the acquisition.
@laura_beautycoach @Danesha Mo’Nék I’m so sorry that this happened. The more you know, the better your results will be. #boycottmielleorganics #mielleorganics #mielleorganicshairproducts #hairloss #hairbreakage ♬ Eerie, quiet and scary piano song – Skittlegirl Sound
“The number of people who have contacted me privately in DMs or in the comments section saying they are using Mier products and are experiencing (…) scalp irritation, heavy hair loss, or hair breakage. , that’s insane,” Laura, a self-proclaimed beauty coach, explained in the video. “There is no reason for this other than she changed the formula when she was sold to Procter & Gamble.”
Others were quick to report on multiple social platforms that they had recently faced similar issues. A collective “cancellation” called for a boycott of Mier’s product line.
However, Rodriguez denied rumors that her product had gone bad. Supporters also condemned those who are quick to boycott black-owned businesses because they sell to big business.
On the tabloid’s post, one commenter asked, “Why do they only do this to black business owners?” “The moment they move the money and sell the business, they will immediately start accusing and accusing them of ‘changing their ways’ without any evidence!” Shea Moisture, Carol’s daughter, Mane Choice, Honey pot, I’m sure there are many more! On the other hand, the same “white” company that acquired them also owns and uses several other products, are they okay?”
Related content: Mielle Organics founder talks P&G acquisition
