MIAMI , Sept. 16, 2024 /PRNewswire/ — Carolyn Aronson, pioneer and CEO of It’s a 10 Haircare, is pleased to announce the launch of her newest and first mass-market venture, CLOUD. Masu. The innovative new hair care brand is set to make luxurious hair care more accessible with the debut of its Nourishing and Volume collections, hitting stores in January 2025.
CLOUD reflects Carolyn Aronson’s dedication to not only delivering superior results, but also maintaining the highest ethical standards. The brand emphasizes the use of vegan, gluten-free, paraben-free, SLS, and SLES-free ingredients, ensuring each product is as good for the environment as it is for your hair. The packaging, which is more than 90% PCR (post-consumer recycled material), is not only environmentally friendly but also visually appealing, with a sleek, floating look that attracts customers when displayed in stores. The line embraces youthful, fun colors that are as aesthetically pleasing as they are functional.
As of January 2025, available at over 2,500 CVS locations and over 1,000 Walmart stores, all CLOUD products will cost just $11.99. The four Nourishing Collections provide gentle cleansing, conditioning, and styling, enriched with deeply moisturizing formulas to leave hair silky smooth and protected from damage, frizz, and moisture. Additionally, the 4-piece Volume Collection is perfect for short or fine hair, providing lift, body, volume, and shine for a flattering look that lasts all day.
“CLOUD is more than just a new brand; it’s the culmination of my lifelong passion for helping people feel confident in the way they look. Over the years, we’ve listened to our customers’ needs and developed solutions to help them overcome the challenges they face. I wanted to create this line after understanding the challenges that “It’s a 10” offers the same high-quality, luxurious results it’s known for, but at a price point that’s accessible to everyone. We are very excited to introduce CLOUD to the world and help more people experience the joy of CLOUD. For truly healthy, beautiful hair,” says Carolyn Aronson, Founder and CEO of It’s a 10 Haircare.
Harnessing the power of social media, CLOUD relies heavily on digital engagement to connect with its audience. The brand targets a fun, young consumer base and engages customers who seek incredible value at an amazing price point. Jeff Aronson will personally lead the brand’s marketing strategy, leveraging trends and platforms that resonate with this new generation of beauty enthusiasts.
To learn more about Carolyn Aronson and her newest hair care venture, CLOUD, visit www.cloudhaircare.com, @cloud.haircare, @itsa10ceo on Instagram, and CLOUD’s Facebook page, X and TikTok accounts.
About the cloud
Founded by Carolyn and Jeff Aronson, CLOUD is dedicated to making luxury hair care accessible to everyone. Combining innovative technology with nourishing natural ingredients, CLOUD delivers weightless, nourishing, and volumizing products that strengthen and protect your hair without compromise. Driven by a passion for healthy hair, environmental responsibility, and inclusivity, CLOUD is more than just a brand, it’s a movement for better, more conscious beauty.
Contact: itsa10pr@5WPR.com
View original content to download multimedia: https://www.prnewswire.com/news-releases/visionary-behind-its-a-10-haircare-launches-new-brand-cloud- bringing-affordable-luxury-haircare-to-mass-302248603.html
source cloud
