QiQi, a global premium haircare brand known for offering salon-quality products free of harmful or damaging ingredients, is entering the travel-sized product category with the launch of its new “SelfCTRL” kit.
Fresh from styling our favorite Nasty singer, Tinashe, for Elena Velez’s Spring/Summer 2025 collection at New York Fashion Week, the brand is ready to take the next step in their hair journey, one 75MP container at a time, everywhere.
QiQi’s product line ranges from deep cleansing shampoos to styling products, but the “SelfCTRL” kit is a curated selection of bestsellers and fan favorites: Smooth Service Shampoo, Hydration Fixation Conditioner, and Super Soaker Smoothing Mask. The smaller packages are convenient to carry in your gym bag, take with you on the go, or wear as a keychain whenever the mood strikes. The mini 3-pack attaches with a clip so you can take it with you on the go. The quirky and interesting shapes double as avant-garde bag charms.
QiQi’s journey began in 2018, when the founders made it their mission to find a safe solution for hair control and styling. Their first product, the Hair Controller, gained recognition around the world and laid the foundation for brand partnerships. Today, the brand is distributed in 40 countries and offers an impressive lineup of in-person and virtual learning sessions for professional hair stylists, empowering those who use the brand’s products to successfully treat their own and their clients’ hair.
Woman posing with white spiky hair and sunglasses, hair care, qiqi mini kit, spring/summer 2025, tinashe, elena velez
The QiQi “SelfCTRL” kit will retail for $65 and is currently available for pre-order on the brand’s website, with an expected official launch in the coming weeks.
For more beauty news, check out our report on the best NYFW Spring/Summer 2025 trends.
