In recent years, the beauty industry has undergone a transformation, increasingly focusing on inclusivity and representation. One of the most notable changes has been the rise of brands dedicated to the unique needs of Black hair. For so long, the haircare market has largely ignored the diverse textures and styles within the Black community, often offering products that don’t meet the specific needs of curly, coily, and textured hair. This gap in the market has sparked a powerful movement, with entrepreneurs and beauty enthusiasts stepping up to create solutions that celebrate and nurture natural hair.
From traditional ingredients to innovative formulations, these brands are redefining what it means to care for textured hair. Black-owned hair care brands are hitting store shelves nationwide with deep conditioning treatments, cleansing shampoos, and nourishing oils to help you style and care for your hair. These brands exist to help you embrace your beauty and cultivate self-love and confidence.
Although these brands are Black-owned or founded, please understand that these products are not just for the Black community. People of all races and skin types can benefit from these products. So let’s take a closer look at some of the standout Black haircare brands that are sure to transform your haircare routine. You might want to save a little space in your shower for these gems.
The beauty of patterns
Known for her big energy and even bigger hair, Tracee Ellis Ross launched her haircare line, Pattern Beauty, in 2019. Addressing the needs of curly, coily, and tight-textured hair, Ross promises to provide superior hydration for anyone’s hair. The brand offers a variety of products, including styling creams, gels, conditioners, masks, and oils. A fan-favorite product is the Curl Mousse ($23), which provides lightweight volume and touchable hold.
In addition to products, Ross is also involved in the hair tool community: From the Pattern Blow Dryer ($189) to hair brushes and Afro picks, Pattern Beauty is a brand that caters to the needs of natural hair gurus.
Carl Smith
Curlsmith is a haircare line dedicated to celebrating and nurturing curls, coils, and waves. Founded on the principles of clean beauty, Curlsmith uses naturally derived ingredients to create effective salon-quality products that prioritize curl health and hydration. Their extensive product line includes shampoos, conditioners, treatments, and even hair makeovers, all designed to enhance curl definition, tame frizz, and give you confidence in your hair.
Each product is formulated with a blend of botanical extracts, oils and proteins to provide the customized care every curl type deserves. With a strong commitment to sustainability and cruelty-free practices, Curlsmith’s mission is to empower everyone to love their hair and simplify curly hair care.
Camille Rose
Founder Janelle Stevens initially started Camille Rose to help treat her five young children with skin and scalp eczema. Three years later, the company started in her kitchen and is now on store shelves at major retailers like Target, CVS, and Ulta Beauty. Camille Rose is a multicultural beauty business that caters to all hair concerns.
With an extensive line of products including curl definers, whipped butter gels, leave-in conditioners and hair and scalp strengthening drops, this brand truly focuses on dryness, dullness and breakage. If you’re looking to bring back strength to your hair, this could be the brand for you.
Design Basics
Entrepreneur Cornell McBride launched Design Essentials in 1990. With his knowledge of the health and beauty industry, it was a project close to his heart. The brand is a staple in many salons specializing in textured and curly hair, and it allows you to create a salon-like experience at home. The brand features clean ingredients that promote hair health, length, and elasticity, including coconut, lavender, agave, almond, and avocado.
What’s great about this brand is that you can shop based on your hair type and texture. No more wondering which products are right for you. Design Essentials makes the process of learning and buying products easy and educational.
TGIN (Thank God it’s natural)
TGIN (Thank God It’s Natural) is understated, but those in the know know it: From the best-selling Moisture Rich Sulfate Free Shampoo ($16) to curl-boosting Miracle Styling Water Activated Curl Elongating Gel ($16), the brand offers highly effective, affordable products.
Available at major retailers like CVS, Target, and Sally Beauty, these products are worth incorporating into your hair care routine.
Secret
A newcomer to the haircare world, but just as important: Founder and icon Beyoncé Knowles began her career in the hair industry working as a hairstylist at her mother’s Houston salon. She and her mother, or “Mama Tina” as fans call her, founded Secreto together in 2024.
Products include a hydrating shampoo, a deeply moisturizing conditioner, and the latest addition, Restoring Hair & Edge Drops ($56). Featuring eye-catching innovative packaging, the brand’s two-step system, known as Rinse Ritual, adds shine and strength to hair.
Carl’s Dynasty
If you’re looking for the ultimate hair care product, look no further than Curls Dynasty. This brand is all about moisturizing hair, making it the perfect choice for those who suffer from dry, irritated hair and scalp. From deep treatment masques that strengthen and keep hair healthy, to organic oil blends that nourish hair and tame frizz, Curls Dynasty is a must-have brand for caring for your curly hair.
Briogeo
Briogeo is known for formulating solution-based products that are free of harmful ingredients of concern like aerosols and microplastics. Briogeo products contain ingredients like Vitamin E, algae extract, ceramides, rice protein complex, and rosehip oil that help to detangle, promote overall hair health, and reduce dryness and breakage.
Briogeo is a beloved brand among customers, with products sold at retailers such as Sephora and Ulta Beauty.
TPH BY TARAJI
Actress and entrepreneur Taraji P. Henson has always been big on self-care and beauty, so it’s no surprise that she launched a hair care line to promote pampering yourself. Her brand, TPH, includes body and hair care products. Whether you’re looking to add shine to your hair or give it a thorough cleansing, you can’t go wrong with TPH. TPH features multiple scalp treatments to combat dryness and breakage, cleansing shampoos and conditioners to boost moisture, and treatment stylers to tame flyaways and tame frizz.
Henson promotes the idea that we are all hair chameleons, which is why the brand caters to anyone with textured hair. As stated in the brand’s mission, whether you like weaves, wigs, braids, straight hair, or a curly afro, this brand is for you.
Doo
Creative, healthy and affordable. What more could you ask for from a haircare brand? Celebrating the beauty of textured hair with a bold and vibrant approach, The Doux has it all. From honey conditioners to wash-and-go bundles, these products aim to make curls look juicy and twist-outs rejuvenate.
Doux products are available at Ulta Beauty, Sally Beauty, Walmart and Target.
