Carolyn Aronson, CEO of the “It’s a 10 Haircare” line, is rolling out a new brand and product line designed to make luxury haircare more accessible.
Cloud will be launching a nourishing and volumizing collection in 2025, with vegan, gluten-free and paraben-free ingredients that are also free of SLS and SLES.
“Cloud is more than just a new brand; it’s the culmination of my lifelong passion to help people feel confident in the way they look. After years of listening to our customers’ needs and understanding the challenges they face, I wanted to create a line that offers the same high-quality, luxurious results It’s A 10 is known for, at a price everyone can afford. We’re excited to introduce Cloud to the world and help more people experience the joy of truly healthy, beautiful hair,” said Carolyn Aronson, founder and CEO of It’s A 10 Haircare.
(Read more: Rewind It 10 expands retail distribution to CVS stores)
The Nourishing Collection consists of four products that not only cleanse hair but also contain moisturizing ingredients that help with conditioning and styling, smoothing hair and protecting it from damage, frizz and humidity.
According to the brand, the volumizing line is perfect for short or fine hair, offering a range of products to add vitality, volume and shine.
Starting in January 2025, all cloud products will be sold in more than 2,500 CVS Pharmacy stores and more than 1,000 Walmart stores, priced at $11.99 per product.
