After a few weeks of hiatus, Blake Lively has seemingly reemerged via staged paparazzi shots, which is no doubt good news for the folks at Give Back Beauty, the global beauty manufacturing and incubator behind Blake Brown Beauty, the new beauty brand she has all but stopped promoting. While Lively’s social media hiatus was damage control following some awkward and insensitive moments during her “It Ends With Us” media tour, it also proved to have caused a major drop in sales for Blake Brown.
Blake Brown sales at Target reached nearly $5 million in the three and a half weeks after the brand’s launch, a strong debut for any beauty brand, celebrity or not. “On launch day alone, Blake Brown was the fifth best-selling hair care product at Target,” Target’s chief merchandising officer Rick Gomez said during an August earnings call, calling the line “the most successful hair care product launch we’ve ever had.” Then came a big dropoff. Weekly sales of Blake Brown Beauty at Target fell by more than 87% between sales peaking on Aug. 11 and Sept. 15, according to two sources who shared the latest numbers.
