The moment we have all been waiting for has finally arrived! The 2024 Allure Best of Beauty Awards have been officially announced. After months of reviewing thousands of products, the staff at Allure has revealed which products reign supreme in 14 beauty categories. And these winners are worth all the hype.
Since 1996, the magazine has been awarding the famous seal of approval. And while there are thousands of products on the market, whether it’s hair, makeup or skin care, only a select few have received this label over the years.
Allure Editor-in-Chief Jessica Cruel stopped by with Hoda and Jenna today to share some of her top picks from the 2024 winners. Below are some of the winners from our list, from melting cleansing pads to silky hair serums. All of these are less than $15.
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Peripera ink velvet lip tint
One of the hottest makeup trends of 2024 was lip stains, which have long-lasting pigment and don’t need to be reapplied. But not all formulas are the same. Marked as one of the best formulas is this formula chosen by Peripera. First, the pointed applicator allows you to fill or line your lips for precise coverage. According to the brand, the formula is supposed to leave a silky velvety finish. It does not settle on lip lines.
covergirl lash blast cleantopia mascara
Easy to apply, leaves a refreshing volume, and the results are beautiful…that’s Cleantopia by Covergirl! You’ll love the way your lashes look just as much as you would with a formula that’s 72% naturally derived, including cellulose plant fiber, aloe leaf extract, ceramides, and more.
Olay Cleansing Melts + Vitamin C Face Cleanser
In addition to Allure’s own approval, these innovative cleansing pads were also selected by Oprah’s 2024 Beauty O’Wards for their unique yet effective use. Simply pick up one of the water-activated pads, wet your face, and gently massage to create a lather within seconds, the brand suggests.
TRESemmé Keratin Waitress Silk Hair Serum
Do you want smooth and shiny hair? You’re in luck. This weightless hair serum promises to instantly smooth your hair and leave your style with a “shiny” result that protects your hair from frizz and flyaways. It’s like a trip to the salon in a bottle.
Donna’s Recipe Sweet Potato Pie Extra Creamy Hair Cream
Made with sweet potato and sugar maple sap, Donna’s Recipe Hair Cream is truly gentle on your hair, providing soft moisture that’s easy to build without weighing it down. Perfect for defining waves and curls, it leaves a soft scent of vanilla and warm cinnamon after use.
See more Allure Best of Beauty Award winners
best in skin care
The Ordinary Saccharomyces Fermented 30% Milky Toner
Boasting Saccharomyces fermented ingredients, The Ordinary’s Milky Toner exfoliates and simultaneously hydrates the skin, promoting smoother, more even skin. The formula is said to be gentle on the skin, so even those with sensitive skin can use it with confidence.
Biore UV Aqua Rich Moisturizer Sunscreen SPF50
Thanks to Biore’s Daily Moisturizer Sunscreen, you can both moisturize and sunscreen in one product. Powerful SPF 50 and hyaluronic acid provide skin with UV protection and plenty of hydration. Additionally, the brand says it leaves no white cast behind.
best at makeup
Elf Cosmetics Glow Reviver Lip Oil
With the moisture of a lip balm and the shine of a gloss, lip oil is a happy medium between the two. But the Allure editor’s favorite is Elf Cosmetics Glow Reviver Lip Oil. This provides a soft pigment that enhances the natural color of your lips.
Milani Baked Blush
Available in both matte and radiant shades, Milani Baked Blush provides a pigmented pop of color on your cheeks.
Revlon Colorstay Limitless Matte Liquid Lipstick
This liquid lipstick has everything you want in a formula: a lasting finish, a matte finish, long-wearing wear, and a comfortable feel. What more could you ask for?
best in hair
Monday Hair Care Volume Dry Shampoo
Say goodbye to bad hair days. This volumizing dry shampoo can revive your style or refresh your hair between washes. It absorbs excess oil, adds volume to the roots, and protects your hair while leaving it with a fresh scent.
Shea Moisture Coconut & Hibiscus Smooth & Shine Oil
According to the brand, this hair oil will give you 1.5x more shine and 4x more moisture without weighing your hair down. Best used before heat styling for best results (controls humidity!).
Garnier Fructis Hair Filler Bonding Pre-Shampoo Treatment
Another product that has won multiple awards, including Allure’s Red Seal, is Garnier’s hair filler. This “fills” the hair with moisture, repairs and transforms damaged hair.
physically the best
Vaseline Radiant x Replenishing Moisturizing Body Oil
Developed in collaboration with dermatologists, Vaseline’s Radiant Body Oil contains all the best ingredients such as jojoba oil, coconut oil, vitamin E, and lipids to soften and soften the natural glow of skin, especially dull skin. and improve. The combination of these moisturizing oils leaves you hydrated and with a healthy glow.
Jergen’s Daily Moisturizer Natural Glow Lotion
This daily moisturizer hydrates your skin while gradually leaving you with a natural, streak-free color. This product can be used daily to maintain color or whenever you want to self-tan.
Dibs Beauty GlowTour Duo Shimmering cheek and contour
Perfect your makeup look on the go with this practical duo that combines cream blush and contour in one stick. The effect is natural yet blendable and enriched with moisturizing shea butter and hyaluronic acid.
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the way we chose
Shop TODAY editors and writers scour the internet to find the best products. To make the shopping experience easier for our readers, we interview expert sources, scrutinize customer reviews, and even draw on our own personal experience.
As an editorial team, we create our own content and base our coverage on the research, reporting and content TODAY.com readers want to read. Our content goal is to serve and inform readers who are looking for the latest products to make their lives better. Products are sold by retailers instead of today. Prices and availability are accurate at the time of publication.
meet an expert
Jessica Cruel is the editor-in-chief of Allure magazine. During his 10-year career, Cruel previously worked at Refinery29, SELF, and Popsugar.