Anatomy Haircare today debuted a hair care innovation, Organic Hairbond Restoration Treatment, and Hairbond Reconstruction Leave-In Formula.
Developed by leading chemists at Swiss Pharmaceutical Research Institute, the brand says this product innovation is based on “NextGen Swiss Biotechnology”, which is also the tagline printed on the top of the bottle.
The brand says its Hair Bond Rebuilding Leave-in Formula is ultra-lightweight, silicone-free, and contains the world’s first organic Hair Bond-building molecules. These molecules are the patent-protected aminalyl-S and proamino-X.
The brand explains that these molecules work synergistically on a molecular and atomic level to repair and protect hair fibers from within, delivering results without the need for an acidic environment for activation. This formula leverages the chemistry of advanced thiol recombination technology to deliver hair repair and rebuilding results.
Nawaf Alhama, the brand’s founder, spoke to us about the product and packaging, and explained in detail how the innovative formula works. Stay tuned for a Q&A with the Anatomy Haircare team.
This formula is third-party lab tested and scientifically proven to stop and restore hair damage. Beauty consumers can read about the science behind the formula and test results on Anatomy’s website.
Anatomy Hair Care says its leave-in formula rebuilds, moisturizes, and smoothes hair damaged by heat, chemical treatments, and environmental stress.
Immediate effects of using leave-in formulas include increased flexibility, elasticity, reduced brittleness, increased manageability, and reduced breakage. After continued use, this formula claims to rebuild, moisturize, and smooth hair damaged by heat, chemical treatments, and environmental stress.
Anatomy Haircare’s Hairbond Reconstructing Leave-in Formula comes in a plastic recyclable HDPE bottle. Includes a dispensing cap with flow holes for ease of use and controlled application.
