Revolutionizing hair care with cutting edge Swiss biotechnology for unparalleled results
NEW YORK , Sept. 26, 2024 /PRNewswire/ — ANATOMY® Haircare is excited to announce its official brand debut in conjunction with the launch of its first-ever product: the groundbreaking Reconstructive Leave-In Conditioner. This new product harnesses the unique power of NextGen Swiss Biotechnology to usher in a new era of hair bond reconstruction.
ANATOMY® Launches Breakthrough Reconstructive Leave-In Conditioner
Retailing for $55, the leave-in formula employs new biotechnology developed by leading chemists in a state-of-the-art laboratory in Switzerland. This groundbreaking, ultra-lightweight formula utilizes advanced thiol rebonding chemistry to deliver superior hair repair and restructuring results.
ANATOMY’s first product features the world’s first organic hair-binding molecules, Aminalyl-S and Pro-Amino-X. These patent-protected molecules work synergistically at the molecular and atomic level to repair and protect the hair fiber from the inside out, delivering unprecedented results without the need for an acidic environment or heat for activation.
“We are excited to introduce a product to ANATOMY Haircare that reflects our focus on innovation and quality,” said Nawaf Alhama, founder of ANATOMY Haircare. “Our Reconstructive Leave-In Conditioner utilizes advanced molecular science and carefully selected ingredients to support hair health and elasticity.”
“A lightweight formula that’s fast-acting and long-lasting, leaving each strand thicker, smoother and more resistant to breakage. Scientifically formulated to address hair damage, this leave-in conditioner works primarily to restructure hair but also acts as a moisturizer, strengthening and protecting damaged hair fibres. The product is fast-absorbing and silicone-free, making it suitable for a variety of hair care needs.”
The brand is also announcing a partnership with celebrity hairstylist Kylie Heath, a standout on the Hollywood scene best known for styling the hair of Nicole Kidman, Maya Rudolph, Awkwafina and more.
“I’m thrilled to partner with ANATOMY Haircare and introduce their innovative approach to Hairbond repair,” said celebrity hairstylist Kylie Heath. “Their cutting-edge technology and commitment to quality ingredients aligns perfectly with my passion for healthy, beautiful hair. I can’t wait to share this amazing product with my clients and fans!”
The Reconstructive Leave-In Conditioner is currently available exclusively at anatomyhaircare.com. For more information, visit the brand’s website or follow @anatomyhaircare on Instagram.
About ANATOMY® Haircare
A pioneering hair care company applying advanced Swiss-developed biochemistry to molecular hair bond reconstruction, the company has developed three families of 18 molecules designed to rebuild damaged hair fibers on all hair types. These revolutionary organic compounds “click” the loose ends of broken bonds at a molecular level, forming multiple new bonds to repair damage and prevent future damage. With this cutting-edge technology, ANATOMY Haircare is giving consumers access to real hair repair, setting a new standard in the industry.
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SOURCE Anatomy Haircare
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