Some say Matilda Gelf has the best hair on Instagram. Whether you agree or not, it’s easy to see why. Her hairstyle is big, blonde, and bouncy, reminiscent of images of Farrah Fawcett or 70s Dolly Parton. Open TikTok and you’ll find a ton of tutorials on how to recreate her blowout or even be daring and DIY your own curtain bangs. This is the gelf effect. So it’s no surprise that the Swedish content creator would expand his successful clothing brand into a beauty line. Djerf Avenue Beauty launched earlier this year on March 27th, and we’re happy to announce that the brand is expanding its line into hair care as well. Here’s everything we know about it.
Is there a release date?
The good news for those who love Djerf Avenue Beauty is that she’s releasing two hair care lines. The release date is just around the corner and will be released on October 16, 2024.
What new products will be introduced?
The Djerf Avenue Beauty line is Matilda Djerf’s answer to the products missing from her own hair routine. That’s why Gelf has announced two important products for its first drop. It’s an on-the-go styling gel and refreshing styling mist. Currently, they have introduced two hair care lines with shampoos, conditioners, and hair masks. Breezy Weightless increases hair volume and thickness, while the Essential Moisture line focuses on hydration and smoothness. These six new products have been perfected and crafted by the State of Jelf over two years in collaboration with chemists and hair experts.
What other products are in the Djerf beauty line?
Styling gels are the key to achieving a smooth bun and conditioning your hair after a workout or between washes. The best thing? Brushing at the end of the day leaves no residue, so you don’t have to take a shower right away. Meanwhile, the styling mist also acts as a heat protectant and provides extra oomph with a lightweight formula containing sunflower seed extract, aloe vera, hydrolyzed wheat protein, and panthenol. From the looks of it, the beauty range will soon be joined by a range of spa-inspired Gelf Avenue beauty items. This includes ribbon scrunchies, bathrobes, towels, makeup bags, and organizers.
Does Djerf Avenue Beauty ship to Australia?
Much like her fashion line, Matilda Gelf definitely has her Australian following in mind. Yes, you can purchase Djerf Avenue Beauty in Australia and New Zealand from the Djerf Avenue Beauty website. Free shipping on orders over $295.
You can also bundle Beauty Select with your clothes.
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Image: @matildadjerf
