Published
September 26, 2024
Haircare brand Seen has raised $9 million in Series A funding to fuel growth.
Haircare brand Seen secures $9 million in Series A funding. – Seen
The funding round was backed by a combination of existing and new strategic investors. Notable backers include Danaher Corporation co-founder Mitch Rales, Somerville SPV’s Feroz Dewan, Sutter Grove Holdings, and Ulta Beauty director George Murconick.
The new funding is expected to enable Seen to focus on innovation, strengthen its specialized sampling program to reach 10,000 dermatology clinics by 2025, and expand its retail presence.
Founded by Harvard-trained dermatologist Dr. Iris Rubin and launched in 2019, Sheen operates at the intersection of multi-billion dollar markets: hair care, sensitive skin, acne, eczema, dry scalp and thinning hair. The brand is addressing a significant gap in the market by developing hair care products that are not only salon quality but also gentle on the skin. The brand’s pioneering technology minimizes the chance of skin irritation and pore-clogging ingredients that can lead to acne and other skin concerns.
“This marks another transformative milestone for Sheen,” said Dr. Rubin, “The majority of American adults self-declare sensitive skin, and more than 100 million Americans suffer from acne, eczema, dry scalp and hair loss, which can be exacerbated by irritating, allergenic and pore-clogging ingredients in hair care products. Our mission is to empower people to visit their hairdresser with confidence by providing salon-quality hair care products that are clinically proven to be gentle on the skin.”
Seen’s formulas utilize Epidermal Rebalancing Technology, ensuring hair and body products that support healthy hair and skin. The brand holds five patents, over 7,000 five-star reviews, and the National Eczema Association’s Seal of Approval for its fragrance-free products. It is currently available for purchase on platforms such as HelloSeen.com, Ulta, Amazon, Dermstore, and SkinStore.
Seen co-founder Greg Maged noted that the brand has achieved 100% compound annual growth since launch and has consistently exceeded sales expectations at Ulta.
“We’re excited to be an investor in Seen and believe the company is setting a new standard in high-performance haircare,” said investor Mrkonic. “Seen is applying skin science to haircare, which is exactly the kind of category-defining innovation that Ulta is excited about.”
Seen investor Rales added: “When investing in brands, we look for companies with significant marketability, high margins and platforms that create unique consumer benefits. We also want to invest in leadership that is smart, agile and driven by a passion for excellence. Seen embodies all of these qualities.”
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