Teyonah Parris’ Bloom hair extension line isn’t your average celebrity beauty brand, created in a marketing think tank or founded to boost social media visibility. It’s a legitimately innovative offshoot of an age-old industry, with a backstory worthy of a memoir. The famous actor has been using chemical softeners since he was in elementary school, but it wasn’t until almost 15 years later when he was in New York City that he learned what his natural hair looked like. It was a fateful moment. As the rain began to fall on the sidewalk, Paris felt her hair begin to curl. He “realized that he had been playing with his hair and relaxing it for so long that he had no idea what his natural hair texture was,” Paris told TZR. A moment of bad weather becomes a trigger for the star, and she sets out on a journey of self-discovery about what her beauty really means to her. Now she’s applying everything she’s learned over the years to Bloom.
Paris’ hair extension line includes 100% virgin human hair, including clip-ins, U-part wigs, drawstring ponytails, and braided bundles, all available in a wide range of natural textures made for hair types 3 and 4. , there is also a special edition. Blend it with silk press or kinky straight styles. “The biggest thing about this brand is to clearly communicate to our customers, the consumer, that you are beautiful just the way you are. You don’t need a wig or hair extensions.[But]if you want to have fun, protect your hair. If you want to use different protective styling, change your hair, and need extensions for any reason, we are here for you.
Paris’ approach to this particular beauty industry niche is quite organic. Since that fateful day in New York, the Marvel star has sported all kinds of twists, afros, braids, sculpted updos, curls, and more on both the red carpet and the big screen, looking like a true natural. It became a hair icon. For Paris, hairstyling is a creative outlet and a form of self-expression, and Paris even advocates for roles that feature hair like hers. “When I read about these characters, I started thinking, ‘Why can’t this woman have natural hair? Why can’t this character have her hair braided or kinky?’ ” she shared with TZR. “I started asking those questions to directors and filmmakers, whatever it was.” She says that while the texture of hair extensions has come a long way in the past few decades, it’s a luxury that blends well with the real thing. He said it was clear there was still a gap in the hair market.
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Bloom provided by Teyonah Parris
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Provided by Bloom, written by Teyonah Parris
With the Paris brand, you can easily experiment with all kinds of lengths and styles while reducing stress on your delicate, natural hair. Now, Blōm has all the major essentials for a wide range of hair types and needs. Additionally, it’s clear that this line was developed not only by women of color, but also by women of color. This is evident in the meticulous attention to detail and realism found in every product offered. “What I love about this brand is that each curl is nuanced and no two curls are the same,” Paris explains. “And we’re very proud of the fact that we don’t jump from kinky curly to straight. There are a lot of textures and shapes in between, and we’re great at nailing them and giving people options.” I feel like I’m doing my job.”
For Paris, a great final product is just part of the process. She says she always had an entrepreneurial spirit, whether it was washing cars or selling baked goods at school. “I always had the idea, ‘How can I be my own boss?'” In her bloom, she embraces her personal journey and every element of her personality.
Blum By Teyonah Parris is now available for purchase at blumbyteyonah.com.
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