While sleek, tailored bobs are already popular this season, another, more effortless trend is emerging that celebrates natural texture and medium-to-long hair length. It’s called “cloud curl.”
Fall hair color trends promise some bold, vibrant shades like terra copper and sunflower blonde, but this season also marks the rise of more natural fall haircut trends. For example, layers of soft feathers appeared on the red carpet more than once, as well as fluffy “cloud curls”. Aptly named for their airy texture and bouncy volume, these curls have a bouffant feel that hairstylist and trend forecaster Tom Smith says will be everywhere in the coming months. You’re going to see curls.
So, if you’re looking for a fresh way to style your natural curls and are tired of the never-ending parade of trending bob hairstyles, here’s everything you need to know about this trend – fits From sex to styling tips…
What is cloud curl?
Tom Smith, Billi Currie’s International Artist-in-Residence and evo’s International Creative Color Director, describes them as “airy with deliberate fluff rings that bring a youthful, airy, carefree energy. “Waves and curls with a nice texture.” This style is very natural and voluminous, giving off a relaxed, almost laid-back vibe, with Smith stating that it brings “reverberations of summer into the autumn months.”
As for who’s wearing this dreamy-named look, Serena Williams debuted her creamy blonde cloud curls at the 2024 Paris Olympics. Halle Berry also sports a bob with waves styled in this bouffant and effortless way. This trend was also seen at the 2024 Emmy Awards, with Ted Lasso star Juno Temple and others opting for tight, bouncy curls.
Who is Cloud Curl suitable for?
Smith says this style is best suited for “long hair or hair with a natural texture,” but can also be adapted to shorter hair. Smith also says that if you have loose waves or straight hair, you can achieve this look using small barrel curlers.
How to achieve and style cloud curls
T3 Whirl Trio Convertible Styling Wand
RRP: £260
Ranked as the “Best Overall” option in the Women & Home Beauty Team’s guide to the best curling wands for fine hair, this wand features three interchangeable barrels and can be used for tight to loose curls. Create everything from beachy waves.
Aveda Be Curly™ Advanced Curl Enhancer Cream
RRP: £28
To make sure your curls are defined before adding a deliberate cloud-like texture, use a curling cream like this one from Aveda in your routine. The peptide-enriched formula smoothes frizz, protects curls from moisture while hydrating hair and enhancing shine.
Color wow style of texture spray to improve performance on steroids
RRP: £26.50
Smith recommends using a texture spray to achieve this fluffy look. This product from Color Wow promises to add body without sacrificing the shine or vibrancy of your hair color.
When it comes to styling, Smith says if you have a natural texture, go for it. Next, use texture sprays or powders to emphasize the fluffy feel, focusing especially on the top layer to achieve a halo effect. Be sure to include the best conditioner for curly hair and the best hair dryer for curly hair in your hair care routine as well. Protect and moisturize your curls, coils, and waves to ensure you get the best definition with a blowout. dry.
“You can also create a similar style by rough-drying your hair and then braiding it right before it completely dries/cools,” says Smith. She also advises to set your hair before loosening it with your fingers. You can also use one of the best curling irons, especially those with small barrels, to curl your hair in different directions in small sections to achieve a similar bouncy look. Once again, follow up with a texturizing spray, and for a final shine, Smith recommends tossing your hair upside down.
5 Inspiring Celebrity Cloud Curls
If you’re looking for some visual inspiration on how to style this textured look, we’ve rounded up five celebrities who are pulling it off to super-chic effect.
1. Serena Williams’ long blonde cloud curls
(Image credit: Getty Images/Matthew Stockman)
Embracing two fall trends at once, Serena Williams’ creamy blonde hair and fluffy curls are the perfect inspiration if you have similar hair texture and length. Although it looks voluminous, it is still very comfortable and lightweight.
2. Sandra Oh’s mid-length cloud curls
(Image credit: Getty Images/Dominik Magdziak/Stringer)
Sandra Oh proves that this trend can also look gorgeous in mid-length styles with loose waves. Despite its richness, it maintains a fluffy cloud-like effect.
3. Zendaya’s cloud-inspired updo
(Image credit: Getty Images/Karwai Tang/WireImage)
If you prefer an updo, Challengers actress Zendaya’s curly style is the perfect inspiration. We especially love the short, bouncy curls that frame her face and forehead. This gives you a more relaxed and unraveled feeling.
4. Juno Temple’s sophisticated cloud curls
(Image credit: Getty Images/Araya Doheny/WireImage)
For a slightly smarter look, take a look at Juno Temple’s tightly curled hair at the 2024 Emmy Awards.
5. Halle Berry’s Cloud Curl Bob
(Image credit: Getty Images/Michael Loccisano)
If you currently have a bob or short trim, Halle Berry proves you can achieve this bouffant, airy look with waves and curls, not to mention a glossy shine.
