Latasha Frost of Cedar Falls has developed and now sells fifth generation skin and hair beauty products. She took out a $7,500 Kiva Iowa loan to grow her business. (Submitted)
CEDAR FALLS — Latasha Frost, a fourth-generation hairstylist, started Fifth Generation Natural Skin and Hair Care in Cedar Falls during the pandemic.
She named the company after her five children. Frost’s great-grandmother was the first barber in her family.
Frost’s business started when she and her mother found her grandmother Constance Brumfield’s stylist’s notes in the attic. The note included instructions for a hair oil that reduces fungi on the scalp with tea tree oil and lavender.
Frost, 37, decided to recreate her grandmother’s recipes using modern ingredients and founded a business that produces all-natural skin and hair care for men and women.
hair growth
One of Frost’s most popular products is a hair growth product, which she said was inspired by her past disappointments with big brands. According to her, hair restoration is one of the most searched items in the multi-billion dollar beauty industry.
Frost says her system promotes growth and eliminates greasy texture and aroma. She said her system delivers results and has great reviews.
“I love changing lives,” said Frost, who also works at Voya the Salon in Cedar Falls. “People send me messages saying that when they experience postpartum hair loss (a common condition after childbirth), their hair never grows back. Regardless of the reason, hair growth is important for everyone.
Frost has also developed a facial cleanser with honey, a natural antibacterial agent that prevents acne. Her line includes Honey Rose Face Wash for hyperpigmentation/fine lines/wrinkles that reduces pore size and texture, Turmeric and Hibiscus Toner, and Face Glow Oil with Jojoba.
My other grandmother, Charlotte Frost, is my skincare inspiration.
She teaches the “How to Care for Natural Hair” course. Coili and Curly Textures” was held Oct. 20 at Hawkeye Community College in Waterloo for licensed professionals such as stylists and barbers.
Frost said her long-term goal is to change the way Americans care about their beauty. She plans to expand her product distribution to the next level. She believes there is a domestic and international market for hairstylists and said she would like to see more professional products made by hairstylists.
start a business
Frost started using the oil she made on her hair during the pandemic, and friends were “shocked” by how fast her hair was growing and asked what vitamins she was taking. said.
“I realized it was a hair oil and started using it on my clients. It worked well for my first client, but I didn’t know how to price it, so I gave it to my girlfriend and a few friends and family,” she says. said. “Within a month, my clients were so amazed with the results that they sent me two more to try.”
By June 2020, her email was “full of requests from other people.”
By August, Frost was selling legacy products with a $300 investment from customers.
Ms. Frost’s older brother, William Angelo Julian Frost, 39, who has a degree in business administration, helped set the price for her oil and now helps her with manufacturing, marketing and shipping. Her mother, Angelique Frost, 70, helps with hygiene and distribution, while Frost handles manufacturing, sales and education.
Fifth Generation also received a $7,500 Kiva Iowa loan to move from a basement production area to a storage center with a lab.
Kiva Microloans offer crowdsourced loans with zero interest and zero fees. For more information or to become a lender, visit https://newboco.com/kiva.
“I want to create a legacy that helps people,” Frost said, “and I want to be known for my service to others, solving the problems that cause self-consciousness that exist in many men and women.” Ta.
Fifth Generation is available at 20 salons and stores or on the store’s website at http://fifthgenerationskinandhair.com/.
