Generative AI tools, such as virtual try-on using images and videos, are also gaining popularity.
According to GlobalData, artificial intelligence (AI) is providing personalized solutions to address growing hair loss and scalp concerns in the Asia Pacific (APAC) region.
Naveed Khan, Consumer Analyst at GlobalData, discussed how AI integrates machine learning and data analytics to assess individual hair types and provide customized recommendations. Generative AI tools, such as virtual try-on using images and videos, are also gaining popularity.
Deepak Nautiyal, Asia Pacific and Middle East consumer and retail commercial director at GlobalData, added that consumer demand for AI-driven solutions is increasing.
A Q2 2024 GlobalData survey found that 57% of respondents in Asia and Australia purchase cosmetics and toiletries based on how well the product fits their specific needs. I understand.
Manufacturers are also responding to this trend. In June, Unilever launched BeautyHub PRO, an AI-powered app that provides instant skin and hair care recommendations, in the Philippines and Thailand.
In early March, Dove introduced the Scalp + Hair Therapist tool, which uses AI to create personalized hair and scalp profiles. In Hong Kong, AI startup HairCoSys has released a mobile app to assess scalp and hair.
