Marico Limited’s Parachute Advanced Ayurvedic Hair Oil, a leading anti-hair loss brand, has launched its latest TVC campaign #RecommendedbyRealSufferers. The new campaign is built on the premise of validity and trust, highlighting the power of genuine recommendations from people who have actually experienced and overcome the challenges of hair loss. This campaign will help further enhance the value enjoyed by the brand in the South Indian market.
The secret to Parachute Advanced Ayurveda’s success is its powerful formula of 100% coconut and 25 Ayurvedic herbs, carefully crafted using the proven Taila Paka Vidhi method for maximum effectiveness. It is being This clinically proven formula reduces mild to moderate hair loss in just 30 days and supports new hair growth with regular use.
Central to this campaign is the idea that the best advocates are actual victims who have experienced consequences. The brand’s new TVC tells the story of cousins Vidya and Priya who reunite over their shared hair loss problem. Having experienced positive results using Parachute Advanced Ayurveda for her own hair loss problems, Priya recommended the product to Vidya and appreciated the value of advice from someone who had personally experienced the results of the product. I emphasized.
Commenting on the new campaign, Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited said, Parachute Advanced Ayurveda already has a long-standing reputation in the southern market and with our new campaign, we wanted to further strengthen the product’s role in reducing hair loss and growing new hair in 30 days. Our TVC campaign, titled #RecommendedbyRealSufferers, reinforces our commitment to building trust by showing that the best recommendations come from real patients who have witnessed the effectiveness of our products. Masu. ”
The campaign extends beyond TV screens with an innovative 30-day hair loss challenge involving top influencers from the South Indian market. These influencers also suffer from mild to moderate hair loss and will document their results after using Parachute Advanced Ayurveda. Their followers will have the opportunity to request a free recommendation pack through their WhatsApp bot. This also provides educational tips to ensure optimal product usage and results. By creating a community of real hair loss sufferers who recommend products based on their own experiences, the brand strengthens its commitment to providing trusted, proven solutions that consumers can trust.
