NEW YORK, Oct. 2, 2024 /PRNewswire/ — The African hair care market size is estimated to grow by USD 1.2 billion from 2024 to 2028, according to the AI-powered Market Evolution Report – Technavio. The market is estimated to grow at a CAGR of over 6.78% during the forecast period. Products targeting specific hair types in Africa are driving market growth, with a growing number of hair care start-ups run by local female entrepreneurs. However, counterfeit goods in East Africa are a challenge. Key market participants include Amka Products Pty Ltd., Bhuman Waterless Skincare, Canviiy LLC, Combe Inc., Coty Inc., Curls in Bloom, Davines Spa, Henkel AG, Co. KGaA, and others. Johnson and Johnson Services Inc., LOreal SA, MOROCCANOIL, Nubian Crown Hair, Revlon Inc., Shiseido Co., Ltd., The Estee Lauder Companies Inc., The Procter and Gamble Co., and Unilever PLC.
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Africa Hair Care Market Scope
Report scope
detail
base year
2023
historical era
2017-2021
Forecast period
2024-2028
Growth momentum and CAGR
Accelerating at a CAGR of 6.78%
Market Growth 2024-2028
1,196.1 million USD
market structure
fragmented
YoY growth rate (%) for 2022-2023
6.23
regional analysis
Africa
Contribute to the market
Africa is 100%
Major countries
South Africa, Nigeria, Kenya, and other African countries
Introduction of major companies
Amka Products Pty Ltd., Bhuman Waterless Skincare, Canviiy LLC, Combe Inc., Coty Inc., Curls in Bloom, Davines Spa, Henkel AG and Co. KGaA, Johnson and Johnson Services Inc., LOreal SA, MOROCCANOIL, Nubian Crown Hair , Revlon Inc., Shiseido Co., Ltd., The Estee Lauder Companies Inc., The Procter and Gamble Co., and Unilever PLC
market drivers
The African hair care market is growing due to the introduction of innovative product ranges by female entrepreneurs. For example, Ciara Imani May launched Rebundle in 2021 to offer black women synthetic hair options made from plastic, such as Braid Better Hair, which uses banana fiber. Gwyneth Addo launched Crowning Glory, a Ghanaian hair extensions company, in May 2022. Maeva Heim’s Bread Beauty Supply, launched in 2020, offers a variety of black hair care products, including shampoos, deep conditioners, and oils. These startups are addressing the unique hair care needs of the African population and driving market expansion.
The African hair care market is thriving with popular products such as shampoos, conditioners, oils, serums, hair colors, and various hair styling products such as waxes, hair sprays, and gels. The shampoo segment dominates, with hair cleansing becoming a major concern for consumers. Hair health issues such as hair loss, premature graying, and dandruff are common concerns, increasing the demand for hair oils, conditioners, and hair colors. Hair styling services at salons, supermarkets, pharmacies, online shops, etc. meet a variety of needs. Hair health is affected by factors such as blood circulation, infections and itching, stress, anxiety, pollution, and UV radiation. Alopecia areata and other hair loss conditions are also becoming more prevalent, increasing the demand for beauty services. E-commerce platforms are convenient for purchasing hair care essentials. Hair styling tools such as curling irons and curlers are also popular.
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market challenges
• The African hair care market, especially East Africa, faces significant challenges due to the influx of counterfeit hair care products. On average, it is estimated that around one-third of cosmetic products in the region are counterfeit. These counterfeit products not only affect the revenue sharing of established brands, but also pose potential risks to consumers. Many of these counterfeit products are often sourced from overseas and are easily available through both brick-and-mortar stores and online channels. The cosmetics and beauty sector in countries like Tanzania is highly dependent on imports and cross-border trade, making it a hotspot for counterfeit products. Additionally, the prevalence of informal retailing in Africa means that large quantities of low-quality counterfeit goods are sold through street vendors and small-scale retailers. These factors are expected to negatively impact the growth of the African hair care market during the forecast period.
• The African hair care market offers huge opportunities for companies with popular products such as shampoos, conditioners, hair oils, hair colors, hair serums, hair waxes, hair sprays, hair styling gels, hair styling tools such as curling irons and curlers. Masu. Challenges in this market include access to quality products due to limited distribution networks, high pollution levels, and the presence of medical conditions such as dandruff, dull hair, alopecia areata, infections and itching. Pharmacies, beauty salons, and online stores are the main sales channels. Beauty services, e-commerce, and social media are also growing trends. The main ingredients in anti-dandruff shampoos include pyrithione zinc, tea tree oil, neem, basil, rosemary oil, and cedarwood. Factors that affect hair health include blood circulation, stress, anxiety, and UV exposure. In the hair care field, we also treat medical conditions caused by genetics and aging.
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Segment overview
This Africa Hair Care Market report extensively covers the market segmentation as follows:
Products 1.1 Shampoo 1.2 Conditioner 1.3 Hair Color 1.4 Hair Styling Products 1.5 Other Distribution Channel Geography
1.1 Shampoo – The African hair care market is growing steadily, with increasing demand for products that cater to different hair types and textures. Brands are responding by introducing new lines and innovations. Domestic and international companies are investing in research and development to meet this demand. The market is expected to continue expanding due to population growth and heightened consumer awareness. An effective marketing strategy and competitive pricing are key to success in this field.
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research analysis
The African hair care market is a growing industry, catering to the diverse hair needs of a huge population. Shampoos and conditioners are essential hair care staples, formulated to address common hair concerns such as dandruff, dullness, and pollution. Hair oils and hair serums are popular for nourishing hair and promoting health, while hair color and hair loss solutions cater to those looking to strengthen or restore their hair. The salon offers professional hair services, including hair styling such as waxing, sprays, straighteners, and curlers. Premature hair loss and hair health issues are becoming increasingly common concerns, increasing the demand for specialized hair care products. The elderly population presents a significant market opportunity as they often require gentle, age-appropriate hair care solutions. Overall, the African hair care market is a vibrant and dynamic industry that continues to evolve to meet the diverse hair needs of its people.
Market research overview
The African hair care market is a growing industry that focuses on various products such as shampoos, conditioners, oils, serums, hair colors, hair removal solutions, hair styling products such as hair waxes, hair sprays, hair styling gels, etc. We meet the diverse needs of consumers through various channels such as supermarkets, pharmacies, beauty salons, and online stores. Hair health concerns include premature hair loss, dandruff, dull hair, and hair damage from pollution, UV rays, stress, and anxiety. Natural remedies such as tea tree oil, neem, basil, rosemary oil, and cedarwood are popular for addressing common hair problems. The Hair Care segment also offers beauty services and an e-commerce platform that provides easy access to hair care solutions. Medical conditions such as alopecia areata, hereditary alopecia, and aging are addressed through specialized hair removal products. Social media plays an important role in promoting hair care trends and products.
table of contents:
1 Overview
2 Market scenery
3 Determining market size
4 Past market size
5 Five Forces Analysis
6 Market segmentation
ProductsShampoo ConditionerHair ColorHair StylingProductsOther Distribution ChannelGeography
7 Customer situation
8 Geographic Landscape
9 drivers, challenges and trends
10 Company scenery
11 Company analysis
12 Appendix
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