These insights were gleaned from Ryoko Ogawa, personal color analyst and founder of LoveBird Color School, and Lok Chan, Goldwell International Artist in Hong Kong, at the recent Kao Salon Asia Experience (KSAE). It is what was given.
This event is an annual showcase of hairstylists and industry leaders from around the world. This year it was held on September 5th and 6th at Resorts World Sentosa Singapore.
According to Roque, the COVID-19 lockdown period has led to a lot of hair color experimentation and creation, and she hopes to be more ambitious and bold in trying out new colors in the post-pandemic era. It is said to have piqued the interest of consumers.
“Colors evoke certain emotions. For example, red gives off a warm and passionate vibe, while pink evokes feelings of love and romance. Blue has a calming effect, so when you look at the ocean, you makes you feel comfortable.
“This year’s Pantone Color of the Year is Peach Fuzz, a velvety, gentle peach tone that evokes the feeling of a warm embrace. Orange-tinged hues remind us of sunrises and sunsets, and are associated with optimism and It’s the kind of color that evokes a sense of peace. The pandemic has had a huge impact on people’s moods, so I think the role that hair color plays is evolving as well,” he told CosmeticsDesign-Asia.
Specifically, he predicts that hair color that lifts mood, brightens complexion, makes people look healthier and restores confidence will be a key trend in the future.
“In general, colors inspired by nature are the main direction. Nowadays, many people go hiking and traveling, and natural landscapes are often photographed. Applying it (on your hair) reminds you of good feelings and memories.”
On the other hand, younger generations, especially those who enjoy digital gaming, may be influenced to choose bolder colors. This is due to the gorgeous style that game characters tend to have.
“Young people may want to emulate the bold styles seen in games. Mixing colors may also be acceptable to achieve different looks on weekdays and weekends. Consumption by different age groups Because people have different lifestyles, hair color trends don’t just move in one direction.
Rok Chan demonstrates his hair color creations inspired by nature. ©Kao
Additionally, Locke highlighted how social media influences consumers’ confidence and hair color trends.
“Previously, trends were driven by magazine editors, movies, makeup, etc. However, with social media becoming so popular and the information on the internet so diverse, there is now no clear direction.
“Today, social media is all about photographing yourself. Perceptions of hair color are changing, as consumers increasingly believe that color makes them feel confident, and even more so when it comes to hiding gray hair. In addition to using black, we also use lighter shades and even highlights.”
He gave the example of a senior client who chose highlights instead of hiding gray hair with a darker color.
“She said looking fashionable gave her more confidence to look at herself in the mirror and improved her quality of life.”
personal best
At KSAE, Mr. Ogawa demonstrated important aspects of color analysis and its impact on hair color selection.
“Our hair color should match our skin tone and eye color. Consumers who know their best color should be able to color it at home or go to a hair salon. You’ll also become more aware of the hair colors and hairstyles that suit you, which is another form of personalization.
“That being said, if you don’t have confidence, your best color won’t necessarily look good on you. People who have low self-confidence and always follow what others say can have a hard time evaluating their personal color.” “In some cases, even if you have a ‘good color,’ your facial expressions are dull and you don’t react much,” she told us.
With 10 years of experience in the industry, Mr Ogawa’s Singapore-based company LoveBird Color School has seen people come from as far as the US and Europe specifically for color analysis sessions.
Personal color analyst Ryoko Ogawa emphasizes the influence of color analysis on hair color selection. ©Kao
“This system originated in the United States, but personal color diagnosis is a big trend in Asia.Many people go to Korea for this purpose, and people come to me when they find out that it can be done in Singapore. Ta.”
She collaborates with makeup and fashion brands on events and encourages both consumers and hairstylists to learn more about color analysis.
“We understand that hair stylists have their own know-how and experience, but the Personal Color Analysis System is a logic-based approach that can improve hair color recommendations and results. You don’t need to be a color expert, as there are detailed instructions.
At the same time, consumers who know their best colors will be more confident and discerning when receiving hair color recommendations.
