Ari Lennox, KISS Color & Care
Provided by KISS Colors & Care
You can’t overlook Ari Lennox’s influence. One look at her iconic artistry reveals a legendary discography of soulful ballads that has made her one of R&B’s most influential voices. Lennox’s ability to capture the human experience through deft storytelling through the power of song is admirable and continues to resonate with fans around the world. Now, she is expanding her reach by collaborating with KISS Colors & Care as her latest brand partner. The partnership is an honor for the singer, as the brand played a pivotal role in her upbringing.
“It’s such an honor to be here. The most exciting thing about working with KISS is that I’ve been a fan since I was young. I’ve always been drawn to their products, especially their nail selection. When I was young, I couldn’t afford to get my nails done, and my parents didn’t want me to get them done because I was too young. It was cool to be able to do that, and it was just so convenient. I’ve always loved KISS, so when I got the call that they were expanding the brand into hair care, I was really excited because I’m a big hair care fan. I love taking care of hair and doing different things with it, so I fell in love with what they were doing.”
Ari Lennox, KISS Color & Care
Provided by KISS Colors & Care
Lennox’s legions of fans have come to adore her not only for her solid skill set, but also for her ability to express emotion through song. Lennox conveys that expression not only through her musical ability, but also through her hair choices. According to the artist, she sometimes uses hair care and styling as an escape from real life.
“It’s really just an escape. It’s not every day, and sometimes I wake up feeling sad or depressed, but if I do experience those feelings, I’ll meditate a little, take a shower and do my hair. Let’s just say it has the power to make a difference. Beautiful style. I love doing a nice wash-and-go style and using a little olive oil to protect and control the edges. It helps me escape from the present and makes me feel better. It helps me interact with the world better. , you can feel and look beautiful by taking care of yourself, which helps with other things internally.”
Ari Lennox, KISS Color & Care
Provided by KISS Colors & Care
As Lennox continues to evolve in her life’s journey, her relationship with her hair has followed suit, which she believes is directly tied to her personal growth.
“This is a place in my life where I’m more careful than ever with my actions internally, mentally and emotionally, and generally more responsible. Even with my hair. , it’s metaphorical. For example, if your hair doesn’t grow, you ask the question: “Are you protecting it?” Are you adding water? Are you using a satin bonnet? Do you comb your fingers instead of untangling them? what are you doing? ‘And it will be the same in my daily life. Therefore, by paying more attention to my hair and the inside of my body, I was able to grow. It’s been very helpful to me. By simply paying more attention to myself and observing myself, I’ve started to see better results when it comes to my hair, my mind, my personality, and things of that nature. ”
Ari Lennox, KISS Color & Care
Provided by KISS Colors & Care
Lennox’s message to those who feel underrepresented in the beauty industry is that there is room for a variety of hairstyles that represent everyone, with or without hair. Lennox hopes her collaboration shows that.
“The message I want to get out here is that we’re all included,” Lennox told ForbesBLK. “We’re all seen, we’re needed, we’re all important. There are companies out there that care about serving our needs, not just a certain type of hair, and we want to be included.” It’s great to feel included and seen.”
