Therefore, Provital is a hair care product that acts at the molecular level and can protect hair fibers from oxidative damage caused by heat and bleaching, two commonly used stressors, and at the same time prevent future damage. We are launching a new active ingredient.
Thanks to a combination of science and technology, collaborations with companies, and a state-of-the-art technological infrastructure using cutting-edge technology, this natural active ingredient has been developed to help people who don’t want to give up on potentially damaging hair treatments, but still want to use them. The perfect solution for the most demanding consumers who want. Strong, healthy and protected hair.
Provital says: “With Keradeep, we explore the invisible world and assess its impact on hair using a variety of techniques. Utilizing patented fluorescent probes to tag carbonyl groups and measure the levels of carbonylated proteins in hair after bleaching or heat application. To demonstrate Keradeep’s ability to prevent bleaching-induced hair carbonylation, we employed ALBA synchrotron technology and Xpolar. ® technology to maintain the positional structure of keratin.”
These studies show that Keradeep acts from within to protect cuticle proteins by 68% and cortex proteins by 71% from oxidative stress, preventing the appearance of carbonyl groups and the formation of oxidized cysteine species. Additionally, it exhibits protective antioxidant capacity and maintains 94% of keratin structure against stress factors such as heat and bleaching.
Keladeep is derived from pine bark extract (Pinus Pinaster), a compound rich in polyphenols with antioxidant properties. 100% naturally derived (ISO16128), Halal certified, and meets COSMOS and vegan standards. Combining nature and science to increase hair strength and achieve healthy, protected hair from within.
