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Amazon knows the beauty of a good deal.
And with Prime Big Deal Days finally here, the mega-retailer’s slashing prices on thousands of products sitewide — including some of celebrities’ favorite beauty and skincare staples.
Below, we’ve rounded up dozens of products celebrities rely on for red carpets and beyond, from $100-off Dyson gadgets to the glow-boosting highlighter Martha Stewart’s said to use daily.
And for even more star-powered shopping inspiration, be sure to check out our guides to the best fashion finds and Oprah-approved deals from October Prime Day, too.
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It’s rare to see deals this good on the Dyson Airwrap, a viral tool that stars and their hairstylists swear by.
Lindsay Lohan, Sabrina Carpenter, Paige DeSorbo and Kylie Jenner have all used the multitasking gadget, while Khloé Kardashian told the Hollywood Reporter it “gives you that beautiful blowout look that we all long for, and it’s super easy to use.”
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Another deal to smile about? Huge savings on Crest Whitestrips, the No. 1 bestselling teeth whitening strips on Amazon.
In addition to over 89,000 (!) largely glowing reviews, the brand’s a favorite of stars like Alix Earle, Paige DeSorbo and Chrishell Stause.
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Hailey Bieber shouted out this editor- and dermatologist-adored formula in an interview with Elle, calling it her “holy grail.”
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Brat summer may be over, but this Charli XCX staple never goes out of style. In addition to the “Apple” singer — who told British Vogue she’s “turned Ubers around” after forgetting hers at home — Sydney Sweeney, Brooke Shields, Kendall Jenner and Kate Hudson are all hooked on the hydrating balm.
Page Six staffers are also smitten, with Style Editor Elana Fishman raving it’s “a classic for a reason.”
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Don’t move at a snail’s pace when adding this unique beauty buy to your cart. Snail mucin skincare’s caught on in a major way, with fans including Emily Ratajkowski, Ariana Madix and Alex Cooper — the latter of whom even used this serum to get ready for her wedding this year.
It’s impressed Amazon reviews, too, as it currently boasts over 70,000 (!) five-star ratings and counting.
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If you’ve been considering trying this drugstore beauty staple, now’s the time to glow for it. Martha Stewart’s makeup artist Daisy Foye told People she uses it on the domestic doyenne “every day.”
“It’s how she gets that dewy look, like she just got a facial,” she added. “I’m obsessed with it.”
She’s not the only one hooked; Kendall Jenner, Camila Cabello and Elle Fanning all prepped for this year’s Met Gala with Lumi Glotion, while Bethenny Frankel’s made multiple TikToks singing the product’s praises.
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In addition to racking up over 145,000 reviews (and counting), this citrus-powered product earned a place of honor in one of Kyle Richards’ Amazon livestreams.
“Vitamin C is a miracle,” the “RHOBH” star raved last year, adding that after using this brightening potion, “the next day you can automatically see a difference.”
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Kate Middleton’s long been rumored to use the original version of this cult-favorite neutral palette, after a source told Us Weekly she even recommended it to Michelle Obama. During Prime Big Deal Days, the travel-sized Naked2 Basics Palette ($30 $25) is also on sale.
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Taylor Swift’s seen applying this cult-favorite formula in “Miss Americana” and even once sent it to a lucky fan for “Swiftmas,” writing in a note, “I know the mascara name is ridiculous but it’s the best mascara I swear.”
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Jenna Dewan once told Real Simple this product “does literally everything” for her skin, while Kyle Richards loves it so much she starred in a campaign for the product.
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From Brooke Shields to Bravo stars, plenty of famous folks swear by GrandeLash.
“RHONY” alum Luann de Lesseps told E! she thinks it’s “the best product for lashes and brows,” while Paige DeSorbo added to the same outlet, “being able to rub my eyes every single day without worrying about messing up lash extensions is everything.”
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Talk show hosts can’t stop talking about this serum. Oprah included it on her 2018 “Favorite Things” list as part of her “go-to beauty regimen,” while Drew Barrymore praised the product on Instagram.
“I see a huge difference in the brightening, the tightening and the ‘youthening’ of my skin,” she wrote.
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CurrentBody tops our list of the most celeb-loved LED face masks on the market — and with good reason. Lily Collins’ Emily uses the device in “Emily in Paris,” while Kate Hudson, Carey Mulligan, Serena Williams and Halle Berry have all reached for the mask while getting red carpet-ready.
Kim Kardashian even snapped a selfie in hers in 2023, writing, “I’m obsessed with these I gave them as gifts this year.”
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Among Jennifer Lopez’s hero products? This volumizing and lengthening mascara, which she once dubbed the “most important part” of her beauty routine in a Vogue video.
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Kyle Richards featured a different version of this high-tech toothbrush in an Amazon Live, saying, “You just cannot get your teeth to look and feel as clean as you can with an electric toothbrush, it’s … amazing.”
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While acne patches are having a major moment lately, these bestselling blemish-busters are a longtime celebrity favorite. Alix Earle’s posted several videos about them, even calling the stickers her “ultimate skin hack.”
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Brooke Shields is a true fan of True Botanicals, once telling Today she uses this makeup removing balm “every night.”
“It leaves my skin smooth without being greasy or too dry,” she explained.
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Bethenny Frankel keeps it frank about what beauty products are worth it — and this under-$30 oil scored a coveted rave review.
“The thing is, when you put it on your body, face and hair, it hydrates and it lasts,” she gushed in a TikTok earlier this year. “Like, your legs still have a nice sheen hours later. It’s extremely healing, it’s reasonable (price- wise) and it has a subtle fragrance.”
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While there are plenty of makeup sponges on the market, many stars and beauty pros are loyal to the original. Kyle Richards once told us the Beautyblender sponge has “completely changed the game for the better,” while Meghan Markle’s “Suits” makeup artist used it to give the the actress-turned-duchess’ glam a flawless finish.
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Among Olivia Culpo’s Amazon picks? This Waterpik flosser, which she has featured in her Amazon storefront. It’s also earned close to 10,000 five-star reviews from satisfied shoppers.
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When it comes to SPF, this one’s downright hunky dory for Kathy Hilton. She shouted it out in a recent Strategist interview, saying it’s a great fit for her “very sensitive skin.”
“I have tried so many different sunscreens, and it seems like somehow, the sun still gets to me,” she explained. “This one’s the best at protecting my skin … I love the way it goes on.”
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Margaret Josephs told us she “cannot live without” these eye drops, while Brooke Shields raved, “My eyes get really red. This is the only one that has cleared them up almost instantly, and it’s non-addictive.”
And Jennifer Lopez used the top-rated drops to kick off her skincare routine in a 2022 Vogue “Beauty Secrets” video.
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Olivia Culpo once told the Skincare Edit she swears this exfoliant “has changed (her) skin,” while Kaia Gerber told Vogue she “really likes” it, too.
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It’s only a matter of time before this flyaway-fighting stick flies right off the shelves. Alix Earle included it in her 2023 Prime Day picks — and several of our own editors swear by it, too.
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When it comes to scoring celeb fans, Touchland has the magic touch. The spray-on hand sanitizer’s beloved by everyone from Kate Hudson to Kesha to North West.
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This French drugstore buy — which aims to “smooth, soften and calm sensitive skin” — costs far less than a plane ticket to Paris. Its devotees include everyone from Irina Shayk and Angelina Jolie to Spencer Pratt, who once told Refinery29 he spritzes it on about “five times a day.”
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From Olympic gymnast Suni Lee to Page Six staffers, plenty of folks swear by Batiste’s dry shampoo for an instant refresh.
Page Six Style Editor Elana Fishman raves, “When I need to refresh my bangs or hairline, I always reach for the Batiste — it smells great and gets the job done fast.”
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Another mind-blowing deal? This blow dryer, which celebrity hairstylist Kendall Dorsey — who’s worked with Rihanna, Nicki Minaj and Cardi B — once name-dropped in a chat with Page Six Style.
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From Oprah to Jennifer Lopez, plenty of stars have entrusted their arches to brand founder Anastasia Soare. Her namesake beauty line also has plenty of celebrity fans, including Kendall Jenner.
“This is a really good brow pencil,” the model told Vogue. “I’ve been through a little bit of a brow journey, working in the industry that I work in.”
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Foreo’s cleansing brushes are beloved by both real and fictional “It” girls. Lily Collins’ Emily uses one on Season 4 of “Emily in Paris,” while Chrissy Teigen, Kim Kardashian and Miley Cyrus have all name-dropped the devices over the years.
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While Goop might be known for its luxe recommendations and over-the-top present picks, Gwyneth Paltrow’s lifestyle label also offers a more affordable line.
When Page Six Style’s Elana Fishman put the full line to the test, she “was surprised and delighted that despite its gentle, jelly-like formula, this cleanser managed to remove” her full face of makeup.
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Several staples from Paltrow’s primary Goop beauty brand are also deeply discounted right now.
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Olympian and viral sensation Ilona Maher spritzed on this under-$11 setting spray to lock her look in place pre-rugby game at the 2024 Summer Olympics.
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Martha Stewart knows budget-friendly beauty products are a good thing. She listed this under-$15 refresher among her must-haves in a recent Good Housekeeping interview.
And the lifestyle maven’s not alone in her love for the sweet-smelling spray, as everyone from Kendall Jenner to Usher has shouted it out.
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This French pharmacy find is a hit in LA. Gwyneth Paltrow, Scarlett Johansson and Elle MacPherson have all reportedly used it, while Lady Gaga told Allure she uses it to remove her makeup.
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While getting Ryan Gosling ready for his role as Ken in “Barbie,” tanning specialist Kimberley Nkosi used this viral self-tanning spray. After all, even when your job is beach, it’s important to limit your exposure to harmful UV rays.
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Let’s get one thing straight: Deals like this don’t come around often. While Dyson’s Airwrap might get most of the buzz, the brand’s straightener is a celeb favorite, too. Case in point? SZA and Selena Gomez both used it before red carpets this year.
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A deal on Paris Hilton’s favorite hair mask? That’s hot. The entrepreneur and DJ shouted out this hydrating treatment from Jen Atkin’s line in an interview with Page Six Style last year, saying it makes for a “perfect at-home spa treat.”
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These cute star-shaped patches have popped up on plenty of stars. Justin and Hailey Bieber both use them, while Florence Pugh and Anne Hathaway have sported them in selfies.
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Sofia Richie’s trendsetting wedding may have cost a fortune, but the bronzer from her big day is under $15.
“I love this Butter Bronzer,” she raved while re-creating her wedding glam on TikTok. (She’s been using it since at least 2019, when she told Vogue it was “from Rite Aid.”)
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Hilton’s beauty favorites also include this dry shampoo, which she’s called her “secret weapon for fresh hair in seconds.”
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Lights, camera, savings. A-list actresses like Anne Hathaway and Sydney Sweeney have used this under-$300 hairstyling system to get red carpet-ready.
“I can have it in my kit, have all these attachments and it doesn’t really take up a lot of space,” celebrity hairstylist Chris Appleton told InStyle Australia. “I think because I travel so much, I’m just looking to condense as much as possible.”
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The Duchess of Sussex loves Kate Somerville’s LA-based clinic — once writing on her now-defunct blog, the Tig, “If you can’t make it in, a bottle of ExfoliKate will do the trick for that homegrown glow.”
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Margaret Joseph listed this product among her must-haves in an interview with Page Six Style.
“I have struggled with fine hair all my life, and I started using Vegamour and it made a huge difference!” she explained. “I have new baby hairs sprouting everywhere.”
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J.Lo’s rumored to have this luxe shampoo on her rider, while Kacey Musgraves has shouted out the oil in several interviews over the years.
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Kyle Richards is so obsessed with this plumping gloss, she owns it in at least nine shades.
“It was the first lip plumper that I believed actually did something,” she raved in an Amazon Live.
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Eagle-eyed fans spotted this makeup-removing micellar water on Meghan Markle’s glam table in a scene from “Harry & Meghan.” It’s also a Hollywood favorite, as Gwyneth Paltrow, Khloé Kardashian and Drew Barrymore have all been linked to the cleansing solution.
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Both beauty editors and makeup artists swear by Stila’s ultra-precise eyeliners.
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Brynn Whitfield recently told us she received this facial toning device from Jenna Lyons and uses it to “depuff” when hungover.
The “RHONY” women aren’t the only ones using NuFace, as Jennifer Aniston, Kate Hudson and Miranda Kerr have all shouted it out over the years.
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This salve scored a spot on our roundup of the most star-loved skincare products, thanks to fans like Julia Roberts, Priyanka Chopra and Ashley Graham.
“That s—t is like crack,” the latter supermodel even told Into the Gloss.
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Markle also once gave this eyelash conditioning formula a rave review, telling Allure in 2017, “I also use RevitaLash on my eyelashes, and I swear they are as long as they could ever be.”
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While Bethenny Frankel’s tested out plenty of pout products, she called this one the “best lip mask” on Instagram this year.
“This Babe Glow lip mask in this gorgeous adorable packaging is the best lip mask yet,” she raved in a video. “You feel it when you put it on; you just know she is that bitch.”
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Few lipstick hues have had sweeter success than Black Honey. The timeless shade’s appeared on everyone from Courteney Cox and Drew Barrymore to Emilia Clarke.
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Ashley Graham told E! she uses this mist “morning, noon and night,” adding, “It keeps me nice and tanned and glowing. It smells like a f—king vacation. Who doesn’t want to smell like a vacation all day and all night?”
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Per Essie’s website, the late Queen Elizabeth’s hairdresser once sent the brand a letter calling this pale pink polish the “only color” she would wear.
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Brad Pitt’s skincare line — which we tried out when it first launched in 2023 — is on major sale for Prime Big Deal Days.
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“I’ve discovered every single beauty product there is,” Bethenny Frankel told us last December, before shouting out this “pretty amazing” skincare standout.
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As Tatcha’s Global Director of Artistry, Markle’s makeup artist Daniel Martin regularly uses the brand’s products to get the duchess red-carpet ready — including this hydrating serum stick.
She’s not the only one swiping it on; the fine line-fighting stick also popped up on Jennifer Aniston’s “Morning Show” glam table in an Instagram Story.
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While Martha Stewart’s a longtime fan of Mario Badescu’s signature facials, Kylie Jenner, Bella Hadid and Lili Reinhart have all been known to use this over-the-counter remedy instead.
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Courteney Cox told Harper’s Bazaar she “always” uses this eucalyptus-scented body easy, which has also popped up in Goop gift guides over the years.
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When Catherine Zeta-Jones shared a “shelfie” of her beauty shelf, we spotted this multitasking makeup remover and cleanser among her stash.
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Longtime Aveeno ambassador Jennifer Aniston’s raved about this fragrance-free body lotion on multiple occasions over the years.
“I’m such a creature of habit,” she told the Los Angeles Times. “When I went out on my own, that was a staple in my bathroom. I just love it. I have a bottle in my car. It’s in all of my bathrooms.”
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Several Page Six staffers have been fans of Scarlett Johansson’s skincare brand from, well, the outset — and right now, several products are 20% off.
October Prime Day FAQs, answered
What is Prime Big Deal Days (aka October Prime Day)?
Prime Big Deal Days is an Amazon sale event exclusive for Prime members that takes place annually in October. Similar to Amazon Prime Day, it lasts two days and discounts a wide range of products.
How long does October Prime Day last?
The sale starts at 12 a.m. PT on Tuesday, October 8, through 11:59 p.m. PT on Wednesday, October 9. Shoppers have just 48 hours to score deals.
When does October Prime Day end?
October Prime Day ends October 9 at 11:59 p.m. Pacific time, so east-coasters have until 2:59 a.m. on October 10 to shop the deals.
When is Amazon’s next Prime Day?
For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn’t confirmed the dates for Prime Day 2025, it’s safe to assume it will take place in mid-July.
Do you have to be a Prime member to shop October Prime Day?
Prime members can take full advantage of Amazon Prime Day deals. Other interested shoppers can get a 30-day free trial to enjoy Prime Day (plus all the benefits of the subscription) as a test run.
What deals should I shop on October Prime Day?
From deal-hunting on Amazon Prime Day for years, we know the sale is the perfect time to save on brand names like Levi’s, restock your favorite beauty items and comb through all of Amazon’s best-sellers for steep discounts.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.