Reliance Retail’s beauty platform Tira has launched luxury skincare and haircare brand Augustinus Bader in India. This brand is only available on Tira’s platform.
Founded by Professor Augustine Bader, Augustine Bader has been gaining recognition since its founding in 2018. The brand’s products utilize proprietary TFC8 technology, which supports the body’s ability to regenerate and rejuvenate.
Tira co-founder Bhakti Modi said the introduction of Augustinus Bader is in line with Tira’s goal of offering global brands to Indian consumers. Charles Rozier, co-founder and CEO of Augustine Bader, expressed satisfaction with the partnership, citing Tira’s understanding of the Indian market.
The brand’s main products, The Cream and The Rich Cream, focus on hydration and skin health. The collection can be accessed online and at select Tira stores in Mumbai, Delhi, Hyderabad and Bangalore.
Launched in April 2023, Tira offers a wide range of global and local brands. The platform offers easy-to-navigate websites, apps, beauty content, and tutorials. Our physical stores offer services such as skin care consultations and virtual try-ons.
Augustine Bader was developed from research in stem cell biology. The brand has expanded to include a collection of skin care and hair care products and has won multiple industry awards.
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