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Written by Fay Bartle | Wednesday, October 9, 2024 17:28
Sebastien Levi of Moroccanoil, Global Travel Retail- Direct Premium Retail Europe at the 2024 TFWA World Exhibition in Cannes.
TRBusiness spoke to Sébastien Levy of Global Travel Retail – Direct Premium Retail Europe for Moroccanoil at the 2024 TFWA World Exhibition in Cannes to find out how the company is leveraging the growing haircare category within the channel. We caught up with them to find out the latest information on how they’re using it and what’s coming out of the multi-market. -Category beauty brands in 2025.
Mr Levi explained that the hair care sector is “fast growing” in the travel retail industry, prompting operators to adopt more brands into the sector, resulting in healthy competition. .
However, from his point of view, he shared that the waning focus on branding and personalization is a minor concern.
“It’s really important for brands to be able to express who they are,” he said. “This is even more important for a brand like ours, which is a multi-category beauty brand, to not only be a major category player, but also to represent who we are as a brand.”
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