NEW YORK, Oct. 10, 2024 /PRNewswire/ — Global hair styling equipment market size is estimated to grow by USD 3.71 billion from 2024 to 2028, according to AI-driven market evolution report – Technavio . The market is estimated to grow at a CAGR of 4.83% during the forecast period. Increasing benefits of hair styling equipment are driving the market growth and the use of social media marketing is trending on the rise. However, the availability of counterfeit products is a challenge – major market players include Andis Co., Beauty Elite Group, Conair Corp., Coty Inc., Dafni Hair, Deva Concepts LLC, Drybar Holdings LLC, Dyson Includes Group Co, Elchim Spa and Faruk. Systems Inc., Hamilton Beach Brands Holding Co., Havells India Ltd., Helen of Troy Ltd., John Paul Mitchell Systems, Koninklijke Philips NV, LVMH Group., Panasonic Holdings Co., Ltd., Spectrum Brands Holdings Co., Ltd., Tescom Denki Co., Ltd. Ltd. and The Procter and Gamble Co..
Technavio has published its latest market research report titled Global Hair Styling Equipment Market 2024-2028.
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Forecast period
2024-2028
base year
2023
historical data
–
Target segment
distribution channels (offline and online), end users (professional and personal), products (dryers, straighteners, and stylers), technology (corded and cordless), geography (APAC, Europe, North America, Middle East and Africa, and South America)
Target area
APAC, Europe, North America, Middle East, Africa, South America
Introduction of major companies
Andis Co., Beauty Elite Group, Conair Corp., Coty Inc., Dafni Hair, Deva Concepts LLC, Drybar Holdings LLC, Dyson Group Co., Elchim Spa, Farouk Systems Inc., Hamilton Beach Brands Holding Co., Havells India Ltd ., Helen of Troy Ltd., John Paul Mitchell Systems, Koninklijke Philips NV, LVMH Group., Panasonic Holdings Co., Ltd., Spectrum Brands Holdings Co., Ltd., Tescom Denki Co., Ltd., and The Procter and Gamble Co.
Key market trends driving growth
The hair styling equipment market is experiencing significant growth due to the increasing usage of social media and the prevalence of e-commerce. Social media platforms such as Facebook, Twitter, Instagram, and YouTube are used by vendors for promotional activities to reach a wider audience. For example, Philips NV leverages video ads, influencer collaborations, and personalized communications to drive sales. Internet penetration and increasing number of social media users in countries such as Japan and the United States will expand product awareness and drive market revenue during the forecast period.
The hair styling equipment market is witnessing notable trends such as smartphone connectivity, slim designs, and smart sensor technology. These advances include 24K gold-based tools with lithium silicon batteries that power smart hairbrushes and hair dryers. Both offline retail and online platforms are thriving, catering to consumers’ awareness of appearance and demand for salon services, hairstyling fashion, and grooming patterns. Young people are particularly interested in innovative tools such as smart sensors that prevent heat damage while styling for texture, shine, curl, volume and hold. Retailers and brands continue to invest in research and development, introducing smart hair curlers and rollers, curling irons, traditional hairdressing tools, and more with advanced grooming technology. Hair styling products remain essential, with an emphasis on reducing damage and improving overall appearance.
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market challenges
The hair styling equipment market is witnessing significant growth due to the increasing demand for hair styling tools. However, this market faces the challenge of the prevalence of counterfeit hair styling equipment. These counterfeit products are made from low-quality materials and can damage your hair and pose a danger to the user. The global expansion of e-commerce platforms has accelerated the sale of counterfeit products, making it difficult for consumers to distinguish them from genuine products. Low prices attract customers, leading to lower sales and profit margins for legitimate vendors. To combat this, brand vendors invest in advertising and promotional campaigns to maintain customer loyalty. However, these efforts increase costs and further reduce profitability. Counterfeit manufacturers are saving production and transportation costs and enabling them to offer lower prices, posing a significant challenge to the market leaders in the hair styling equipment industry during the forecast period. The hair styling equipment market includes a wide range of tools and equipment used for personal grooming and professional salon services. Key players include beauty institutions, salons, spas, barber shops, and both offline and online retailers. The market caters to different segments such as household, commercial, and professional. Hair styling tools and hair care appliances such as hair dryers, hair straightening brushes, hair brushes, and electric stylers are popular products. The electrical segment is growing due to energy-saving devices and new features such as supersonic technology and LED light indicators. However, challenges include safety concerns such as electrical shock and adverse health effects from chemical compounds and carcinogens found in some hair care products and chemical treatments. Target demographics include high-income groups, millennials, and working women. The marketing strategy addresses concerns about the risks of breast cancer and other health conditions associated with some hair care products, as well as focusing on energy resources and sustainable practices.
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Segment overview
This Hair Styling Equipment Market report extensively covers market segments such as:
Distribution Channels End Users 2.1 Professionals 2.2 Individual Products 3.1 Dryers 3.2 Straighteners 3.3 Styler Technology Geography 5.1 Asia Pacific 5.2 Europe 5.3 North America 5.4 Middle East and Africa 5.5 South America
1.1 Offline – The hair styling equipment market consists of various distribution channels including specialty stores, hypermarkets, supermarkets, convenience stores, clubhouse stores, etc. Large supermarkets such as Walmart and Target offer hair styling equipment, with store counts and retail expansions driving demand. Salons and spas offering rejuvenating treatments and grooming are becoming increasingly popular. Hair styling trends among men and women are driving the market growth. Consumers prefer specialized stores when purchasing hair styling equipment due to the large selection of products. Sephora is a specialty store. Vendors are adopting online-to-offline (O2O) business strategies that combine digital and offline sales to increase sales and provide digital experiences. O2O channels benefit consumers through in-store pickup, in-store online purchases, and product returns. These factors are expected to drive the growth of the offline segment during the forecast period.
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research analysis
The hair styling equipment market includes a wide range of tools and equipment designed to help individuals achieve different hairstyles and enhance their appearance. This market includes hair dryers, hair curlers and rollers, curling irons, and traditional hairdressing tools. Grooming techniques and hair styling fashion continue to evolve, increasing the demand for innovative hair styling equipment. Hair salons and spas are important consumers of these products, and professional hairdressers use electrical appliances such as hair dryers, hair straightening brushes, and hairbrushes. Lithium silicon batteries and smart sensors are increasingly being integrated into these home appliances to improve performance and energy efficiency. The market also includes a variety of hair care and grooming products that complement the use of these tools. The hair styling equipment market is expected to grow significantly due to increasing awareness of personal hygiene. These tools can provide texture, shine, curl, and other desirable hair attributes, making them essential for both personal and professional use. Barbershops also contribute to the market demand for traditional barber tools and equipment.
Market research overview
The hair styling equipment market includes a wide range of tools and equipment designed to strengthen and transform hair. This market includes a variety of products such as hair dryers, hair curlers & rollers, curling irons, etc. Although traditional hairdressing techniques continue to coexist with modern grooming methods, fashion and appearance consciousness in hairstyling remain important drivers. Salons and spas, retailers and brands, youth, and fashion trends have a significant impact on the market growth. Homes and commercial establishments offer a variety of sales channels, both offline and online. Hair styling tools, hair care appliances, and grooming products are essential parts of personal care appliances. Professional salon services, barbershops, chemical treatments, and energy-saving equipment are essential elements of the market. Portable devices with novel features such as supersonic technology, LED light indicators, smartphone connectivity, slim design, and smart sensor technology are becoming increasingly popular. However, concerns remain regarding energy resources, electric shock, adverse health effects, and cancerous conditions from certain hair styling products and tools. The hair care market, personal grooming, hair property, and beauty devices continue to evolve, led by lithium silicone batteries, smart sensors, and 24K gold-based tools. Heat damage, texture, shine, curl, volume, and hold are important considerations for consumers.
table of contents:
1 Overview
2 Market scenery
3 Determining market size
4 Past market size
5 Five Forces Analysis
6 Market segmentation
Distribution Channel End User Products Dryer Straightener Styler Technology Geography APAC Europe North America Middle East & Africa South America
7 Customer situation
8 Geographic Landscape
9 drivers, challenges and trends
10 Company scenery
11 Company analysis
12 Appendix
About Technavio
Technavio is the world’s leading technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights that help companies identify market opportunities and develop effective strategies to optimize their market position. Provide.
With over 500 expert analysts, Technavio’s report library consists of over 17,000 reports covering 800 technologies across 50 countries, and growing. The company’s customer base consists of companies of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify existing and potential market opportunities and gain a competitive advantage within the changing market scenario. is evaluating its status.
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Website: www.technavio.com/
Source Technavio
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