NEXXUS has launched “The Style Swap” campaign featuring Lindsay Lohan. Lindsay Lohan takes inspiration from her iconic character to create unique looks that showcase the versatility of the brand’s “styling line.” The accompanying video incorporates nostalgic and playful elements, including references to popular summer camps, such as peanut butter cookies and playing cards.
Sitting at her vanity table, Lohan explores different styles and “takes viewers on her journey.” In the first look, she uses NEXXUS XXL Volume Medium Hold Hairspray to show off her lush, beachy waves. Moving into her second look, she shows off a slicked-back ponytail styled with the NEXXUS Slick Stick. Finally, she reveals frizz-free, shiny waves enhanced by ‘NEXXUS Repair & Nourish Ultra Lightweight Hair Oil’ to complete her sophisticated transformation.
By showcasing a variety of styles inspired by iconic characters, the campaign encourages consumers to experiment with their own hairstyles and fosters fun and individuality in everyday life.
Image credit: NEXXUS
