This article was originally published in Cosmetic Business Hair Care Trend Report. Pick up your copy here.
Kim Kardashian may have set the “glass hair” trend in 2018, but as Bella Hadid, Addison Rae, Kourtney, Kim Kardashian, and more continue to showcase their glass hair, shiny Not only is the reflective look still on trend in 2024 – its impact on product innovation is unprecedented.
According to TRESemmé’s WGSN research, shine is currently at the top of the list globally when it comes to what consumers want in their hair care, and brands are responding to demand with a plethora of new shine-enhancing product ranges.
This is only a huge opportunity for retail, with mass-market companies investing heavily in developing new lines aimed at allowing consumers to achieve a glass-enclosed hair salon look at home. Rather, this trend is inspiring brands to take their formulation development to the next level. .
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