Hair Lab by Strands is expanding to CVS on October 18th.
The brand, which offers customizable solutions to a myriad of hair concerns, was founded by Eric Delapeña. The series was launched in August 2022 at 2,000 Walmart stores nationwide and online at Walmart.com.
By the end of 2023, through its partnership with Walmart, the brand had retail sales of $10 million and over 600,000 customers. In February of this year, the brand launched an e-commerce site at TheHairLab.com.
“CVS is a great opportunity for The Hair Lab to reach a new type of shopper and introduce our unique system of customized hair care to underserved populations,” said Delapeña. “They came to us with a promising offer to be placed in Beauty IRL’s top stores, and through close collaboration with their team, we aim to delight and educate shoppers about the benefits of customization. We designed a shelf experience with a
Consumers can scan a QR code in the aisle and be taken to the brand’s two-minute online AI diagnostic to find their product regimen.
