Fashion brand SAISEI: eco-friendly fashion innovation
Eco-friendly fashion brand SAISEI has arrived in Israel with a commitment to sustainable fashion. The name, which means “rebirth” in Japanese, reflects the brand’s focus on regeneration and sustainability in the fashion industry. I tried several items from the collection, including leggings, tops, and lingerie, and my first impressions were positive. SAISEI’s seamless technology ensures exceptional comfort with a soft, next-to-skin fabric that fits a variety of body types. As the brand claims, this garment is versatile enough to be worn from the gym to the street. What really sets SAISEI apart is its commitment to the environment. Almost 100% of the fabrics are made from recycled materials, including creative uses of waste materials such as discarded fishing nets. This is a novel approach in an industry known for its environmental impact.
Price: NIS 65-360 SAISEI (Credit: PR) Natural Formula: New castor oil-based line for treated hair
“Natural Formula” surprises with a new hair care range based on castor oil, specially designed for chemically straightened hair. The combination of castor oil and mango butter has proven to be a magical cocktail for dry hair. After about 2 weeks of use, your hair will be amazingly soft and shiny, as if you’ve had a salon treatment. The range includes shampoos, conditioners, masks and leave-in masks, all sulfate and paraben free. Although we are not vegan, we were happy to learn that the products were not tested on animals. If you’re looking for quality hair products that deliver impressive results at an affordable price, this is a great choice.
Price: NIS 29.90-49.90 Natural Formula’s new castor oil-based line (Credit: Yaron Weinberg)
Natural Formula brand ambassador Eden Golan uses castor oil conditioner (Credit: Shai Tamir)BiotiCare expands makeup line with Sheer Shine Lipstick
BiotiCare is expanding its makeup line with the Sheer Shine Lipstick series, available in 13 colors. Even before I tried it, I was impressed by the trendy colors and low price. After application, the lipstick was moisturized and achieved a natural look with a glossy and delicate finish. The texture is non-greasy and comfortable, and the translucent shades suit a variety of skin tones. The slim package makes it convenient for use on the go. It’s a budget-friendly option for those looking for a simple, everyday lipstick. However, don’t expect to wear it for long periods of time. This product is primarily intended for hydration and light shine.
Price: NIS 8.50 Sheer Shine Lipstick (Credit: PR) HASK’s “Miracle Oil” line arrives in Israel
American brand “HASK” has landed in Israel with its “Miracle Oil” series, which is based on argan oil. I tried the deep repair mask and argan oil treatment to strengthen hair fibers. Results: My hair felt softer and looked healthier after use. The vegan mask was moisturizing and the oil gave a nice glow. What they do in their favor is that they have relatively clean ingredients, free of common harmful additives. Plus, this product is great value for money, so it’s worth a try if you want to upgrade your hair care routine without breaking the bank.
Price: NIS 33 for the mask. HASK’s Miracle Oil Line for NIS 35 Oils (Credit: PR)Telma Expands with Oats & More Series
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Telma has expanded its product range with the Oats & More range, offering oat porridge with various add-ins. We tried three flavors: dark chocolate and chia, cranberry and chia, and chia, apple and cinnamon. Preparation is quick and easy, and the add-ins enhance the basic oat flavor. The standouts for me were the dark chocolate and chia, which provided a balanced sweetness. Resealable packaging is convenient. Although these are not homemade porridge options, they offer a reasonable solution as a light meal or nutritious snack. If you’re looking for a nutritious and easy breakfast, this is worth considering.
Price: NIS 13.90-22.90 Telma’s Oats & More series (Credit: Studio 0304)NOVI Chocolate: A fun addition to Israel’s sweet aisle
Keshet Te’amim started selling Italian chocolate brand NOVI in Israel, and the results were amazing. I sampled various products from the brand and although I didn’t come across anything amazing or innovative, every bite was amazing. The 70% dark chocolate stood out for its rich, balanced flavor without excessive bitterness. The stuffed pralines were a real discovery. Each one brought an explosion of flavor. We’re excited that this chocolate will give your Israeli sweet shop a refreshing upgrade. The quality is high and the price is relatively affordable. It is worth every shekel.
Price: NIS 9.90-29.90, available only in Keshet Te’amim stores. NOVI Chocolate (Credit: PR)Saltum Expands Smart Start Cookware Line
Soltam, the renowned cookware brand, has expanded its Smart Start product line with technology designed to enhance the home cooking experience. A key innovation is the heat mechanism that displays the letter “S” in the center of the cookware, which disappears when the temperature reaches 255°C, indicating the ideal starting point for cooking. This seemingly simple solution can help improve your timing, especially for those who are inexperienced in the kitchen. You can prevent food from burning or unevenly cooking. Additionally, the quality of the cookware is impressive. Made with FORGED aluminum construction, it is durable and strong. The non-stick coating is effective, requires less oil, and is easy to clean. The ergonomic handle is easy to hold and provides excellent insulation. We have a wide range of products ranging from frying pans of various sizes to pots and sauté pans.
Price: NIS 114.50-315.50 (reduced from NIS 229-629) Soltam (Credit: ASAF AMBRAM)Laline’s special lip mask for Breast Cancer Awareness Month
Laline has released a special lip mask “LIP MASK” for Breast Cancer Awareness Month. This mask is infused with jojoba oil, shea butter, and coconut oil to greatly increase the hydration of your lips. Vitamins E and C provide additional protection. The texture is pleasant and leaves your lips softer and more supple. It is important to note that half of the proceeds will be donated to the “One in Nine” association, which supports breast cancer awareness. This is a great way to combine personal care with contributing to an important cause. It’s only available for a limited time until October 31st, so if you’re interested, be sure to get it.
Price: NIS 55.90 Laline (Credit: My Social)