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Luxurious hair treatments have become more popular since the pandemic, with options now available such as scalp facials and pampering treatments that target scalp health. lindsay cash
Toronto salon Palm Sunday celebrated its 10th anniversary this September by inviting customers to a blowout complemented by a customized treatment from hair care brand Davines Naturaltech. After completing a hair questionnaire, guests received one of 24 hair infusions made with natural ingredients grown in Parma, Italy.
This is just one example of a quick and effective professional hair treatment option, and according to Palm Sunday co-founder Ronnie Dagg, consumers are becoming more interested in investing in their overall hair health. It is said that it is becoming more popular because of this. “Since COVID-19, people have started considering how important scalp health is to hair health,” she says, adding that scalp facials, treatments that target and treat scalp issues such as dryness, , which will be introduced on Palm Sunday, added that excess oil and sensitivity affect hair health.
“Basically, we have a machine that enlarges the hair follicles in the scalp, so we can analyze the hair follicles and provide a truly luxurious hour-long cleanse and scalp massage,” she says. Masu. As a finishing touch, last year she created Ash Wednesday Hair Perfume, a fragrance meant to be applied to hair. With scents of smoked coconut, pink pepper, almond, and blonde tobacco, it proves that nothing is forbidden when it comes to hair care.
During the coronavirus lockdown, small pampering became one of the most popular ways to treat yourself, and luxury hair care experienced a boom, and the trend continues. According to Fortune Business Insights, the global luxury hair care market size was valued at USD 18.2 billion in 2023 and is projected to grow to USD 32.39 billion by 2032. As awareness of hair and scalp health increases, hair care companies are rapidly expanding their market size. Tailor products to specific hair types. And thanks to ingredient-focused styling products, home tools, and professional services, our hair regimens are becoming increasingly sophisticated.
Evidence of this growth can be seen everywhere, including on social media where a Japanese head spa and conditioning treatment called “Hair Botox” is going viral. In June, Rihanna’s makeup brand Fenty Beauty expanded its collection of hair health products available at Sephora into hair care. Tools such as brushes and combs are considered luxury items. The candy-colored brush “La Bonne Bros” retails for over $200, and fashion accessory brands such as Dries Van Noten, In God We Trust, and Sophie Buhay only find it useful for everyday use. We have released a comb that is not only beautiful but also looks beautiful. routine. Even low-cost retailers like Walmart are looking for a piece of the pie.
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Fenty Beauty is one of the latest skincare and beauty brands to branch out into haircare.
Perhaps the most infamous example is Dyson, the consumer electronics brand that broke the mold with its Supersonic hair dryer. Introduced in 2016, the product provided proof of concept that consumers were willing to spend big bucks on their hair. Currently, their Airwrap styling tools retail for $799.99 and are complemented by Chitosan, the brand’s first styling product, which launched in August.
Like Dyson, Olaplex also made a splash in 2017 when naturally dark brunette Kim Kardashian showed up at New York Fashion Week wearing silver-platinum strands thanks to the company’s products. It caused a stir in the world. With its at-home bonding properties, Olaplex has captured a viral moment where consumers can take more risks by dying their hair without fear of extreme damage. Recently, the company launched No.5 Leave-in Moisturize & Mend Leave-in Conditioner, which repairs and prevents future damage, in addition to other at-home treatments to protect your financial investment in professional hair color. did.
Shoppers Drug Mart has added a premium hair care line to its shelves in 2023. This is a sure sign that luxury hair care is going mainstream. “The way we think about hair care is changing,” says Gwennael Varnier, vice president of category management for Shoppers Drug Mart’s Prestige Beauty division. “We now recognize that the scalp is an extension of our skin and needs to be cared for in a similar way.”The drugstore’s products currently include Wella, GHD, Drybar, Verb, Dyson and more. brands, whose hair tools are popular products that customers want to redeem with PC Optimum points.
In fact, hair “skinning” continues to drive the category forward as consumers increasingly treat their hair and scalp the same way they treat their face. Products featuring key skin care ingredients are readily available, such as Pantene’s Infinite Lengths Biotin + Collagen Sulfate-Free Shampoo. Additionally, traditional skin care brands are starting to focus on hair care as well. Take French professional skin care company Biologique Recherche, for example, which has launched a scalp-specific version of its cult-favorite lotion P50. The product, called Lotion Capilea P50, contains the core ingredients of the P50 formula as well as scalp-specific active ingredients that reduce itchiness and regulate sebum production. It’s never been easier to take advantage of the hair health benefits of sophisticated treatments, whether you’re at home or in the salon.
