In a world where first impressions are often formed through digital interactions, SEEN is redefining what it means to be seen in the beauty industry.
By prioritizing both hair health and skin safety, the brand responds to growing consumer demand for products that not only deliver high-quality results but also consider overall skin health. It says that there are. The recent $9 million in Series A financing allows SEEN to accelerate growth and further establish its reputation as a science-backed beauty brand.
Co-founder Gregory Majid told PYMNTS that the brand was inspired by the need for salon-quality hair products that promote skin health. To that end, SEEN incorporates dermatology expertise and focuses on clean formulations that are free of pore-clogging and irritating ingredients.
“The creation of SEEN was inspired by a gap in the hair care market for products that achieve salon-quality hair while respecting skin health,” said Maged. “My co-founder, Dr. Iris Rubin, a Harvard-trained dermatologist, suffers from breakouts caused by hair products and is looking for ways to get beautiful hair without damaging your skin. We thought there had to be a better way. In response, we made sure that like all our best skin care products, they are dermatologically tested and free from products that can clog pores or irritate the skin. We have started developing a hair care line that does not contain any ingredients.
The company says many consumers are facing challenges with hair care products, which can irritate the skin or worsen conditions such as acne and eczema. SEEN is set apart by its “focus on gentle hair care and its connection to the overall health of your hair, scalp and skin,” Majid said.
The company’s recent funding round attracted both new and existing investors, including Danaher Corporation’s Mitchell Rales and Ulta Beauty’s George Mrkonic.
“The $9 million Series A funding round is an important milestone for SEEN and allows us to accelerate our growth,” said Maged. “This funding will support innovation, expansion of specialty sampling to 10,000 dermatology clinics by 2025, and expansion of retail stores, including Ulta.The company has experienced compound annual growth of 100% since its launch. % and consistently exceeds Ulta’s brand sales forecasts.”
To increase customer engagement in the connected economy, SEEN leverages digital platforms and technology. The brand has implemented a customer relationship management (CRM) system focused on both professional and retail channels, and plans to expand its direct-to-consumer capabilities. Additionally, SEEN is researching artificial intelligence (AI) to streamline customer support and improve the overall shopping experience.
“We are in the process of strengthening our operations across the board, including implementing a CRM system,” James Jacob, chief operating officer at SEEN, told PYMNTS. We plan to expand to include retail-related and D2C customers.” “We are also expanding our use of AI and ChatGPT capabilities in our direct-to-consumer customer experience support systems. We are automating electronic data exchange, reducing manual inefficiencies, and connecting wholesale partners, third-party fulfillment, and ERP systems. We’re improving data synchronization between customers. Automation means you can receive payments from your wholesale partners faster, with fewer errors, and receive funds faster.”
SEEN will continue to carefully expand its product range with the aim of improving both hair care quality and skin health.
“Cleanliness is extremely important for a new hair care brand,” says Maged. “It is clear that discerning consumers will expect higher performance from beauty products, including hair care.As consumers become more aware of the impact hair care has on scalp and skin health, dermatologist-developed brands like SEEN will benefit.”
More information: Beauty, Danaher Corporation, e-commerce, financing, hair care, investing, news, PYMNTS News, retail, SEEN, skin care, Ulta Beauty
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