Aveda joins Boots’ premium hair care lineup, available now at boots.com and in 27 stores nationwide. Boots x Live True salon stylist Paco Latorre shares tips on how to recreate this season’s hottest hairstyles. Boots’ premium and professional hair care products, including Kérastase, Matrix, Redken, OUAI and Wella Professionals, are available at more than 40 Boots stores nationwide.
Boots is further expanding its beauty range with the introduction of premium hair care brand Aveda. Founded in 1978, Aveda is known for its commitment to natural ingredients and plant-based formulations. The brand’s vision is to provide cutting-edge botanical products that are effective and environmentally friendly. Aveda’s vegan and cruelty-free hair care products include shampoos, conditioners, scalp treatments, and styling products with up to 98% naturally derived ingredients. Its products are designed to gently cleanse, treat and strengthen hair while minimizing environmental impact.
For inspiration for your new fall look, Boots x Live True salon senior stylist Paco Latorre shares expert tips and must-have products for creating this season’s hottest hair trends. Paco is a resident stylist at the Boots x Live True London salon, which opened in October 2023. The unique retail salon concept combines a shopping area showcasing Boots’ wide range of premium and professional hair care with a fully functional hair salon run by the team at Live True, allowing customers to discover new brands and products before they make a purchase. You will be able to test, try and experience the product.
Paco Latorre, senior stylist at Boots x Live True salon, reveals the top four hair trends for fall/winter 2024.
clean girl slick panties
All-in-one hair serums and oils are growing in popularity, with interest in minimalist hair serums increasing by 110% (1). This trend is driven by the desire to simplify styling routines while providing hair care benefits such as pre-wash nourishment and post-styling hydration. Hair oils are rapidly gaining popularity, increasing by 80% year over year (2). The clean girl slick bun is a popular hairstyle that embodies this trend.
Paco says, “For best results, thoroughly detangle your hair and use a soft-bristled brush to pull it back into a low ponytail at the nape of your neck. Twist the ponytail around the roots and buff. Form a raised bun and secure it in place. When styling your bun, apply Aveda Botanical Repair Strengthening Overnight Serum (£42) to dry hair for softness and shine. Reduce split ends by 84% while adding Kerastase Elixir Ultim L’Ouille Original Hair Oil (£27.50) for nourishment and shine.’
texture take back
Fall is here to bring back your natural texture and celebrate your curly, coiled, or wavy hair to its fullest. This natural, voluminous style embraces frizz and airy texture for an easy, carefree look.
Paco’s how-to: ‘For a fresh approach to styling natural curls, apply Aveda Be Curly Advanced Curl Enhancer Cream (£28) to wet hair and see an 89% increase in curl definition in just one application The messier and freer the styling, the better, so once dry add texture, body and hold with Drybar Triple Sec 3-in-1 Finishing Spray (£24). please.”
biome boosting hair care
Healthy hair is always stylish, and this season hair care is moving away from damaging styling techniques to techniques that strengthen hair integrity. This has led to the rise of clever styling products that boost the scalp’s microbiome to create healthier-looking, shinier hair from root to tip.
Paco says: “Incorporate scalp microbiome-friendly products into your routine, especially after coloring or heat styling. Once a week, before shampooing, cleanse your scalp with the Full Detox Scalp Treatment (£30) to exfoliate and remove build-up. Remove dirt, oil and styling products. Or try the niacinamide-enriched L’Oréal Professional Scalp Advanced Hair Treatment (£25.20). Next, try the Aveda Botanical Repair Strengthening Leave-in Treatment (£35). 50) to strengthen and repair your hair from the inside out.
party pull back
The party pull back is a universally flattering updo that easily transitions your hair from day to night and cleverly hides any signs of second-day hair. This versatile style is suitable for all hair lengths and textures and is perfect for a chic, low-maintenance look.
Paco recommends: “Messy buns have really shined in the form of chic hairstyles that strike a balance between sophistication and relaxation. To perfect this day-to-night look, start by misting your hair with OUAI Hair and Body Refresh your roots with Mist (£26) and Aveda Shampoo Dry Shampoo (£26), then tie most of your hair into a soft, airy bun, then loosen up some loose layers. Leave it in place to frame your face and achieve an effortless look.
Aveda’s arrival becomes the latest new brand to join the UK’s favorite beauty retailer (3), with a total of 55 new beauty brands launched at Boots in the past 12 months. Aveda joins Boots in its growing lineup of premium professional hair care, alongside brands such as Kerastase, Matrix, Redken, OUAI and Wella Professional. Boots’ premium, professional hair care products are available online at boots.com and at more than 40 Boots stores nationwide. Over 80% of people in the UK live within a 10 minute drive of their local Boots store, and with next-day Click and Collect available from over 1,600 stores, your best beauty experience is now more accessible than ever. You can put it in.
Aveda will be available on boots.com on Wednesday, October 23rd, and will be available in 27 Boots stores nationwide by December.
(1) Global TikTok data insights
(2) Global TikTok data insights
(3) Kantar World Panel | Total Market | Mass & Premium Beauty Category | 52w/e June 9, 2024 | No. 1 in GB spending share %.
