Claudia DiPaolo Hair Wealth Spa treatment room at Sense, Rosewood Spa, Rosewood Villa Magna in Madrid, Spain.
Rosewood Villa Magna
Desiring long, full hair is nothing new, but what is new is the global beauty market’s bullish focus on hair and scalp care. Coherent Market Insights predicts that the global scalp care market will exceed $20 billion by 2030, with a compound annual growth rate of 7.1% over seven years. In particular, the report cited a surge in demand for treatments that target hair, follicle, and scalp health. A category of beauty products that aim to optimize the fullness and quality of hair while preventing or delaying the need for more invasive procedures.
While Turkey is best known as a prime medical tourism destination for hair aesthetics, aesthetic physician Dr. Eduardo Lastra believes Spain is the “unsung hero” of hair rejuvenation. . He was in Madrid to take classes in hair restoration techniques, and explained in a message that “doctors from all over the world come to Spain to train in hair restoration.” Dr. Lastra cited an article featuring Mediheal’s findings that “44.5% of the male population[in Spain]suffers from androgenic alopecia,” adding that the country is also the world leader in alopecia. He explained that this was the reason.
The doctor performs a follicular unit extraction (FUE) procedure. (Photo by Danny Lawson/PA Images via Getty Images)
PA image (via Getty Images)
Anecdotally, this statistic is totally shocking because Spanish men’s hair looks especially rich and full at first glance, more so than in the United States, France, or Italy. I asked if it was because of the nutrient concentration of their soil, the mineral content of their water, or perhaps their affinity for their famous siesta. “No, that’s because everyone gets hair surgery,” he countered with a laugh. “Spain is one of the countries in Europe where the most hair surgeries are performed.”
Spain places great importance on hair aesthetics, with world-famous soccer player Cristiano Ronaldo co-owning multiple hair transplant surgery clinics in Spanish cities such as Madrid and Marbella. Scalp and hair care also plays an important role in maintaining post-treatment results, so it’s no surprise that local cultures have a wealth of knowledge regarding hair and scalp care. In fact, Rosewood Villa Magna, one of Madrid’s premier five-star hotels, features a Claudia DiPaolo Hair Wealth Spa within the ultra-exclusive Sense Spa.
Below, learn about luxurious spa treatments for hair and scalp and the latest in non-invasive hair optimization at Rosewood Villa Magna.
Claudia DiPaolo Hair Wealth Spa Treatment Room at Rosewood Villa Magna Sense Spa.
rosewood property group
Claudia DiPaolo Hair Wealth Spa at Rosewood Villa Magna in Madrid
This seamless integration of hair care experiences, from facials to massages to the on-site Turkish hammam, with an extensive menu, shows that Spanish culture embraces the concept of “hair longevity.” Offering 60- and 90-minute treatments for discerning guests, the experience begins in a treatment room decorated in minimalistic neutrals.
The first distinguishing feature from a traditional spa experience is at the crown of the head, where a heat rest with pillows is placed over a custom-built sink where products are applied and hair is rinsed. Holistic treatments aim to reduce overall stress, as well as apply the line’s active ingredients to your hair. After all, stress on the body affects the hair follicles. The treatment begins with deep breathing and a mini sound bath to calm the senses. While the hair product remains in your hair, spend time relaxing your body with a massage to promote the relaxation response and allow for optimal regrowth.
The products used are from Claudia DiPaolo’s luxury hair care line, a three-step set of a cleanser, conditioning cream, and molecular hair care essence, priced at just over $200. Engineered with ingredients such as wheat germ, plant keratin, hyaluronic acid, vitamins B5 and E, minerals, and enzymes, its formula is designed to promote hair fiber repair and strengthening.
At the end of the treatment, your therapist will explain that this is similar to a hair reset. However, as with all health techniques, putting it into practice is where the real transformation happens. She recommends blow-drying and even ironing your hair to enhance the effectiveness of the active ingredients with heat, and avoid washing your hair again for about 12 hours.
Global transition to hair optimization
For years, hair loss has been more closely associated with men. However, during periods of hormonal flux, women’s interest tends to increase in body hair thickening and regrowth. Postpartum, perimenopause, and other periods of increased physical stress can all affect the thickness, fullness, health, and texture of your hair. Naturopathic doctor Nadia Moussavir focuses specifically on optimizing hormones for patients looking to improve hair quality, including her bespoke vitamin blend Healthy Hair ($60) and platelet-rich fibrin. We also offer scalp treatments using (PRF).
Long-running companies in the wellness sector’s focus on “optimization” could make less invasive hair and scalp care methods appealing to just about everyone. For example, the much-talked-about longevity supplement spermidine has found its way into notable hair supplements such as Agent Nature Calm (Beauty) $72 for its proven ability to minimize hair loss and prevent gray hair.
CurrentBody offers LED therapy helmets for hair growth.
current body
The popular home beauty tool is expanding into hair care as well. CurrentBody, an FDA-approved LED brand, sells an LED hair growth helmet that delivers red light therapy to the scalp for $859. Meanwhile, the Laduora DUO 4-in-1 Pod-Based Scalp & Hair Care Device ($299) combines microcurrent, LED therapy, massage, and heat to stimulate hair and scalp in a compact at-home device.
One of the most promising new developments within the office comes from the field of regenerative aesthetics. A non-surgical procedure called platelet hybridizing lipotherapy (PHAT) combines the patient’s stem cell-rich nanofat with platelet-rich plasma (PRP). Both of these are taken from the patient and injected into the hair follicle. Although moderately invasive, at the end of the day, a small sample of fat is taken via a cannula, which Beverly Hills double-certified plastic surgeon Ben Talei calls “the best option for hair growth available.” “One of the best treatments.”
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