This article was originally published in Cosmetic Business Hair Care Trend Report. Pick up your copy here.
Beyond rosemary oil, there’s a new scalp care hero in TikTok town.
Batana oil is the latest natural hair care oil trending on this platform, long known to have positive effects on hair and skin with its antioxidants, it also stimulates hair growth and promotes scalp health. It’s the latest wonder ingredient to take TikTok by storm amid claims that it promotes.
The latest data from TikTok Shop reveals that TikTok users searching for butterfly oil increased by 168% in the week ending September 4, 2024.
Emily Kane, Head of Beauty at TikTok Shop UK, commented: “Rosemary oil was the hair hack of summer, but as the seasons change, there’s a new must-have item hitting the TikTok shop: batana oil.”
“It’s no wonder. As we head into the colder months, our hair and scalps need all the love they can get. And the rich fatty acids found in batana oil strengthen hair, add shine, and nourish the scalp. protect.”
But the rise of batana oil reflects a broader trend of growing consumer interest in discovering natural oils that have special benefits for the scalp.
NielsenIQ has been tracking the growth of natural hair oils used in scalp and hair care products and has seen sharp increases in various ingredients, outpacing the growth of the overall hair care category.
Noting that consumers are taking scalp care into their own hands, Smart Scalp Scientists are always looking for the next ingredient and evaluating how its specific properties can help their needs. ” is evolving.
“Consumers are more savvy than ever when it comes to hair care ingredients.
“They have done their research and understand how certain ingredients can help you achieve the results you are looking for,” says NielsenIQ.
“Non-traditional scalp care ingredients are on the rise as consumers experiment with different types of oils to care for their scalps.”
This time, we will spotlight three natural oils for scalp care that are attracting attention in the cosmetics business.
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