Esmed Co., Ltd. focuses on promoting “Hair Care Day” campaign
SEOUL, South Korea , Oct. 30, 2024 /PRNewswire/ — AesMed Co., Ltd., a Korean hair loss treatment specialist, announced its participation in Cosmoprof Asia Hong Kong 2024, the largest B2B international trade show. Asian beauty industry. This event will be held from November 13th to 15th, 2024 at the Hong Kong Convention & Exhibition Center (CONVENTION & EXHIBITION CENTRE, Hong Kong, China). Cosmoprof Asia is a key platform where global beauty trend leaders come together to showcase the latest technology, product innovations and new solutions, driving trends in the global beauty industry.
At Cosmoprof Asia Hong Kong 2024, AesMed will prominently promote its non-profit campaign, Hair Care Day 2024. Hair Care Day aims to raise awareness about hair loss treatments and provide opportunities and confidence to those affected by hair loss. This campaign symbolically expresses the transition from hair loss represented by “1011” to full head hair represented by “1111,” and is held every year from October 11th to November 11th as “Hair Care Season.” ” and November 11th has been designated as “Hair Care Day,” making it a purely non-profit initiative.
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According to a South Korean government survey, the number of people suffering from hair loss has increased by more than 20% over the past 10 years. In particular, 63% of people in their 20s to 40s experience hair loss, and women account for 44% of the total. Furthermore, the percentage of young people with hair loss has reached 6.6%, indicating that hair loss is widespread among all age groups. Despite the growing number of people concerned about hair loss worldwide, there is a lack of serious solidarity and efforts to improve understanding and social stigma around hair loss. In response to this situation, AesMed Co., Ltd. decided to launch and continue the “Hair Care Day” campaign.
The campaign, which started in South Korea in 2020, will involve local hospitals and partners in 10 countries around the world starting in 2024. The aim is to provide support and comfort to individuals suffering from hair loss without sponsorship or commercial purposes, while promoting the sharing and development of information. Introduction to hair loss treatment techniques. At this trade fair, AesMed will introduce the significance and achievements of the Hair Care Day campaign to participants and encourage the voluntary participation of hospitals, companies, research institutes, local communities and related organizations.
Jeongwoo Joe Yi, CEO of AesMed, said, “As Asia’s largest international beauty trade show that brings together beauty buyers from mainland China, Hong Kong, South Korea, Taiwan, the Philippines, Japan, Thailand, and Indonesia, our participation this time will bring the Hair Care Day campaign to the world. “This is an opportunity to showcase our products on a global stage and encourage collaboration with more partners.” “We can do it,” he said, pinning his hopes on the fair.
Various experts are actively supporting the Hair Care Day campaign. Dr. Kim Jin-oh of NewHair Hair Transplant Center said, “The meaning of filling a void resonates with us, so our hospital agreed to designate the period from 1011 to 1111 as the hair care season.During this campaign, , our medical staff is committed to bringing positive energy to our patients.” Furthermore, Dr. No Yun Woo of Maxwell Dermatology and Hair Clinic said, “Hair loss is not an insurmountable problem. Most cases of hair loss can be treated with accurate diagnosis.” He added, “Hair Care Day will greatly improve public awareness of hair loss treatments.”
AesMed Co., Ltd. has been implementing a project to donate artificial hair to alopecia patients since 2020, and plans to participate in the WCHR2026 World Hair Research Conference to be held in Seoul, South Korea in May 2026. is a conference where hair researchers from around the world gather to share the latest research results and hair loss treatment techniques. Through participation in this conference, AesMed aims to strengthen its position as a global leader in the field of hair loss treatment, promote the Hair Care Day campaign, and increase social awareness and technological advances regarding hair loss treatment.
