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Home » Dabur India plans to acquire Ayurvedic hair care brand Sesa Care
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Dabur India plans to acquire Ayurvedic hair care brand Sesa Care

TheGlowH_AdminBy TheGlowH_AdminOctober 30, 2024No Comments2 Mins Read
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In a strategic move, Dabur India has decided to acquire and merge Sesa Care Private Ltd to expand its presence in the Ayurvedic hair oil market.

As part of the transaction, Darbur will acquire 51% of Cesa’s paid-up cumulative redeemable preference shares (CRPS) from private equity fund True North for Rs 12.5 billion with a face value of Rs 1 billion per share.

“The share exchange of the remaining 49% of the total CRPS paid for the shares of the target company will be determined at the time of application for the scheme of merger based on the valuation report to be obtained,” it said in a regulatory filing. The company expects the transaction to close within 15 to 18 months, subject to regulatory approvals.

Also read: Dabur India faces worst share price decline since 2022 amid forecast decline in sales

“The enterprise value is estimated to be in the range of Rs 315-325 million, including debt of Rs 289 million, which is backed by Dabur’s corporate guarantee,” FMCG said. The financial giant said. Sesa Private Ltd’s revenue for FY24 was Rs 133.1 crore.

“Dabur is the market leader in the hair oil category. The proposed merger with sesa witt brings Dabur a premium brand with strong Ayurvedic credentials, complements our existing portfolio and expands our presence in the hair care space. We look forward to the exciting opportunities this judgment brings,” said Mohit Burman, Chairman, Dabur India.

Also Read: Dabur India Says Heavy Rains and Floods Impacted Demand Trends in the Second Quarter

“This merger is consistent with our long-term vision to consolidate our portfolio and take advantage of new growth opportunities.” Combined with our category expertise and access to key international markets, we aim to: Our aim is to grow Brand Sesa and deliver further value to our stakeholders in addition to revenue and cost synergies,” added Mohit Masotra, CEO, Dabur India.

In 2023, Dabur completed the acquisition of 51 per cent stake in Badshah Masala.

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Published October 30, 2024



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