The Pure Beauty Awards are a special night for the industry, celebrating the best skincare, haircare, make-up and tools launched in the UK over the past 12 months.
Thirty-two awards will be given out across 10 different categories, including criteria such as packaging, innovation, ingredients, and effectiveness.
The awards ceremony took place on October 24th at the Grosvenor House Hotel in Mayfair, London, and it was a very special night for the Irish beauty brand which won the top gong.
Pure Beauty Award 2024
Sea+Solu Team at Pure Beauty Awards 2024 Photo: Provided
Irish hair care brand Sea+Solu has won the Best New Hair & Scalp Product category at the 2024 Pure Beauty Awards, beating out a new product from popular brand K18.
This is a huge achievement for beauty brands, as award submissions are a very intensive process. 32 winners will be selected from approximately 300 applicants. Finalists will be shortlisted in each of the three product categories in September by a team of industry experts, and the winners will then be determined by public voting.
Award-winning Irish brand
Sea+Solu Moisture Melt Mask, 33.95 euros/piece
Sea+Solu won Best New Hair & Scalp Product for its Moisture Melt Hair Mask, a weekly conditioning mask that gives hair maximum hydration and strength.
Fans of this mask trust this mask because it has a clever booster addition system that helps you customize the mask to your desired hair outcome, including volume, strength, anti-frizz, and moisture. This mask beat out K18’s new Damage Shield Protective Conditioner at the Pure Beauty Awards. He’s certainly a worthy finalist, but as the saying goes, there can only be one winner on the night. Congratulations to Sea+Solu on this great win!
