Rihanna’s Fenty Beauty brand has added a new face. Only this time, instead of makeup, the singer is aiming a little higher with her soon-to-debut Fenty hair product line. RihRih announced the news on Tuesday morning (June 4) in a colorful video set to Gravy’s 2023 jam “Turn Up the Bass.” In it, the mother-of-two rocked a shaggy blonde pixie cut with bangs.
“A new member of the family is moving in! @fentyhair is back in action and it’s finally time to give you the hair experience you’ve been waiting for,” she wrote of the latest product expansion for the singer’s seven-year-old super-selling cosmetics brand. A wide range of skin tones were featured in the caption of the announcement post.
“You know how important it is to me to wear my hair up. I’ve been through just about every texture, color, and length, from braids to braids to natural. So I’m here to help with every hair desire. “Not only are we launching a flexible product line that caters to your needs, but all of our products are designed to strengthen and repair all types of hair. That’s what we really need!” she added. Ta. “It’s time to play and get stronger with that style.”
A playful accompanying product launch video features Rihanna walking hand-in-hand down the street of downtown’s miniature “Main Street” featuring a Fenty Hair store, and the singer rocking a trench as images of all sorts of hairstyles flash on screen. I put on my coat and walk around town. It brought big smiles to all our satisfied customers.
The promotion says the product launch is scheduled for June 13th, and fans are encouraged to sign up now to access and shop on June 10th before the official launch. Click here for more information. “Welcome to Mane Street. Every home is a home with style,” the site promises.
Last month, Rihanna once again teased the release of her long-awaited and long-promised R9 studio album at the launch of her new Fenty Beauty Soft Lit Foundation. She said a sequel to 2016’s Anti “would be great…I’m sure of it. That’s the only reason it hasn’t been released yet.” Even if I don’t feel that and I don’t feel like it represents evolution, the time I spent away…there’s got to be a show of growth, right?” As of press time, though, There was no new information about the album or a possible release date.
Watch the Fenty Hair promotional video below.
