The US hair bond multipliers market has benefited greatly from the influence of Hollywood and internationally recognized celebrities, contributing to a major market share of 36.8%. This unprecedented growth is driven by the majority of residents following fashion trends. Olaplex is a California-based pioneer in hair bond doubling technology and plays a key role in promoting bond strengthening products. Moreover, continuous research and development in the hair care industry is essential to positively impact the overall bond multiplier market.
As self-care and grooming awareness continues to rise globally, the hair bond multiplier market is expected to witness significant growth and generate global revenue of approximately USD 330 million by 2033, up from USD 191.5 million in 2023. Masu. The 5.6% CAGR over the next 10 years reflects a shift in consumer mindset that increasingly prioritizes hair health and recovery from chemical damage.
Key market drivers
The growing demand for self-care products is a major driver of this growth. Consumers are becoming more knowledgeable about the negative effects of harsh chemicals in conventional hair care, prompting them to turn to innovative solutions such as Hairbond Multiplier that promise to restore hair integrity. The post-pandemic trend of emphasizing individualism has further pushed brands to capitalize on this increased interest, increasing the demand for effective hair care solutions.
Important points
The hair bond multiplier market is projected to reach $330 million by 2033, growing from $191.5 million in 2023. Increasing consumer awareness of hair health is driving demand for self-care products, including Hairbond Multiplier. The collaboration between the Hair Bond Multiplier brand and global salons is expanding its market reach, especially among millennials. Millennials and users with chemically treated hair are the primary consumers of Hair Bond Multiplier and are seeking solutions for damage repair. North America leads the market with 43.1% share, followed by Asia Pacific with 26.7%. This is being driven by a change in the culture of grooming. The market outlook remains optimistic as brands invest in product innovation and leverage social media influence to educate consumers.
Key Players in the Global Hair Bond Multiplier Market
Olaplex LLC Lakme Lever Private Limited Earthly Body, Inc. Croda International Plc Avon Products, Inc. Henkel AG & Co. KGaA L`Oreal SA Unilever Kao Professional Salon Services Inc. Brazilian Professional LLC Affinage Salon Professional Limited The Procter & Gambling Company Keune Haircosmetics Manufacturing BV The Estee Lauder Companies, Inc Other Players
Recent trends in the hair bond multiplier market
Leading company Olaplex, which recently patented the first Hairbond Multiplier, is working with celebrity colorists Tracy Cunningham, Chad Kenyon, Bianca Hillier, Justin Anderson, Guy Tan, Christine Brown, and Chrissy Rasmussen. , announced partnerships with Samantha Cusick, Jimmy Paul and Laurent. Philippon will serve as Olaplex’s brand ambassador worldwide. As many companies emerged in the hair bond multiplier market, massive competition emerged, resulting in a sharp decline in the revenues of many leading companies. Olaplex recently suffered a 22% loss in the fourth quarter of 2022.
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Market segmentation
By product type:
By application:
hair color hair treatment
By end use:
By distribution channel:
Direct Selling Retail Modern Trade Distributors & Wholesalers Health & Beauty Stores Online Retailers
By region:
North America Latin America Europe Asia Pacific Middle East and Africa
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Future Market Insights, Inc. (ESOMAR Certified, Stevie Award Winner, Greater New York Chamber of Commerce Member) provides deep insight into the drivers driving market demand. FMI is a leading global provider of market intelligence, advisory services, consulting, and events for the packaging, food and beverage, consumer technology, healthcare, industrial, and chemical markets. FMI has a large team of more than 400 analysts worldwide, providing global, regional and local expertise on trends in diverse sectors and industries in more than 110 countries.
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