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According to a research report by Technavio, the African hair care market is expected to expand by $1.2 billion from 2024 to 2028.
The market is expected to grow at a compound annual growth rate of over 6.78% during the forecast period.
The report highlights that this growth is primarily driven by products tailored to diverse hair types across the continent, with a notable increase in hair care start-ups led by female entrepreneurs in the region.
However, the prevalence of counterfeit goods, particularly in East Africa, poses a major challenge to market expansion.
Technavio’s findings also highlight the impact of innovative products introduced by women entrepreneurs in the hair care sector in Africa.
For example, Ciara Imani May launched Rebundle in 2021 to offer synthetic hair options like “Braid Better,” made from banana fiber, as a sustainable alternative to plastic-based hair extensions.
Similarly, in 2022, Gwyneth Addo founded Crowning Glory, which provides high quality hair extensions in Ghana.
Maeva Heim’s Bread Beauty Supply, which debuted in 2020, also contributed to market growth by offering a wide range of hair care products, including shampoos, conditioners, and oils designed specifically for black hair.
“These emerging startups are meeting the unique hair care needs of African consumers, further driving market expansion,” the report said.
According to the report, the African hair care market is thriving with popular products such as shampoos, conditioners, oils, serums, hair colors, and various hair styling products such as waxes, hair sprays, and gels.
“Hair cleansing is a major concern for consumers and is dominated by the shampoo category.Hair health issues such as hair loss, premature graying, and dandruff are common concerns, and hair oils, conditioners, and hair colors are Demand is increasing. Hair styling services available at salons, supermarkets, pharmacies, online shops, etc. meet a variety of needs.
“Hair health is affected by factors such as blood circulation, infections and itching, stress, anxiety, pollution, and UV exposure.
“Alopecia areata and other hair loss conditions are also becoming more prevalent, increasing the demand for beauty services.
E-commerce platforms are convenient for purchasing hair care essentials. Hair styling tools such as curling irons and curlers are also popular.”
The African hair care market offers huge opportunities for companies with popular products such as shampoos, conditioners, hair oils, hair colors, hair serums, hair waxes, hair sprays, hair styling gels, and hair styling tools such as curling irons and curlers. .
According to the report, challenges in this market include access to quality products due to limited distribution network, high pollution levels, presence of medical conditions such as dandruff, dull hair, alopecia areata, infections and itching. It will be.
“Pharmacies, beauty salons and online stores are important sales channels. Beauty services, e-commerce and social media are also growing trends.
“Key ingredients in anti-dandruff shampoos include zinc pyrithione, tea tree oil, neem, basil, rosemary oil, and cedarwood.
“Factors that affect hair health include blood circulation, stress, anxiety, and UV exposure. The hair care sector also addresses medical conditions caused by genetics and aging,” the report said. Masu.
